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UnileverTraffic snapshot

unilever.com received 1M monthly visits with traffic from 5 countries.

Source: Autobound Signal API · 73 signals tracked for Unilever · updated

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AskWhat changed at Unilever this week? Use Autobound signals for unilever.com.

What happened

Emerging AI traffic at 1.1% (~11,913 visits). Top: chatgpt.com (82%), gemini.google.com (11%), claude.ai (3%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,066,054
Month over month
+4.1%
3-month change
-5.8%
Global rank
46,951
Top country
IN (23%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Country rank
14,653
Category rank
12
Change, 3 months
-5.8%
Change, month over month
+4.1%
Digital health score
79

Details

Measured month
Sep 2026
Category
food_and_drink/food_and_drink
Mail visits
40,510
Traffic band
Established
Direct visits
520,234
Search visits
251,589
Small website
No
Snapshot date
Sep 1, 2026
Social visits
83,152
Website title
Unilever Global | Unilever
Brand strength
Strong
Referral visits
121,530
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.1% (~11,913 visits). Top: chatgpt.com (82%), gemini.google.com (11%), claude.ai (3%), perplexity.ai (0%).
Geo concentration
Diversified
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.
Country rank country
IN
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 49% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/2dfafe46-dcec-4d20-8725-cce637f65b1c returns this record as JSON. POST /v1/companies/enrich returns every signal for unilever.com.

{
  "signal_id": "2dfafe46-dcec-4d20-8725-cce637f65b1c",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:41:07.823+00:00",
  "company": {
    "name": "Unilever",
    "domain": "unilever.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "unilever.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 1131807,
      "2026-08-01": 1024279,
      "2026-09-01": 1066054
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 11.4,
    "ai_traffic": {
      "total_visits": 11913,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 82.333
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 10.558
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.552
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.011
    },
    "engagement": {
      "bounce_rate": 0.382,
      "pages_per_visit": 3.715,
      "avg_visit_duration_seconds": 330
    },
    "global_rank": 46951,
    "mail_visits": 40510,
    "country_rank": 14653,
    "top_keywords": [
      {
        "cpc": 0.82,
        "name": "unilever",
        "volume": 173000,
        "estimated_value": 34980
      },
      {
        "cpc": 0.32,
        "name": "unilever careers",
        "volume": 14250,
        "estimated_value": 18440
      },
      {
        "cpc": 0.13,
        "name": "unilever career",
        "volume": 3760,
        "estimated_value": 4850
      },
      {
        "cpc": 1.31,
        "name": "unilever graduate scheme",
        "volume": 2500,
        "estimated_value": 3630
      },
      {
        "cpc": 0.99,
        "name": "unilever jobs",
        "volume": 3850,
        "estimated_value": 3540
      }
    ],
    "traffic_band": "established",
    "category_rank": 12,
    "direct_visits": 520234,
    "search_visits": 251589,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 83152,
    "top_countries": {
      "GB": 0.08,
      "ID": 0.114,
      "IN": 0.234,
      "PK": 0.059,
      "US": 0.105
    },
    "website_title": "Unilever Global | Unilever",
    "brand_strength": "strong",
    "change_3mo_pct": -5.8,
    "change_mom_pct": 4.1,
    "referral_visits": 121530,
    "traffic_sources": {
      "mail": 0.038,
      "paid": 0,
      "direct": 0.488,
      "search": 0.236,
      "social": 0.078,
      "referral": 0.114
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.1% (~11,913 visits). Top: chatgpt.com (82%), gemini.google.com (11%), claude.ai (3%), perplexity.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.",
    "country_rank_country": "IN",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 79: Engagement 79/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 11/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~83,152 visits).",
    "engagement_quality_score": 79,
    "geo_concentration_detail": "Diversified traffic: IN (23%), ID (11%), US (11%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~121,530 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "High engagement (79/100) with 38% bounce rate, 3.7 pages per visit, and 330-second average duration."
  }
}

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