unilever.com shows sustained decline with 3 consecutive months of decreases, down 14% overall to 1M.

{
  "signal_id": "f474375d-6630-4171-86e2-e953c3625718",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T06:16:05.299+00:00",
  "company": {
    "name": "Unilever",
    "domain": "unilever.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "unilever.com shows sustained decline with 3 consecutive months of decreases, down 14% overall to 1M.",
    "traffic": {
      "2026-04-01": 1265691,
      "2026-05-01": 1206227,
      "2026-06-01": 1084651
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 28.2,
    "ai_traffic": {
      "total_visits": 14374,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 85.721
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 7.082
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 6.763
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.014
    },
    "engagement": {
      "bounce_rate": 0.383,
      "pages_per_visit": 4.749,
      "avg_visit_duration_seconds": 435
    },
    "global_rank": 40816,
    "mail_visits": 37963,
    "country_rank": 6795,
    "top_keywords": [
      {
        "cpc": 0.92,
        "name": "unilever",
        "volume": 143070,
        "estimated_value": 37800
      },
      {
        "cpc": 0.38,
        "name": "unilever careers",
        "volume": 12790,
        "estimated_value": 19340
      },
      {
        "cpc": 0.13,
        "name": "unilever career",
        "volume": 3970,
        "estimated_value": 4710
      },
      {
        "cpc": 1.59,
        "name": "liquid iv",
        "volume": 108900,
        "estimated_value": 3080
      },
      {
        "cpc": 1.26,
        "name": "gruns",
        "volume": 228620,
        "estimated_value": 2610
      }
    ],
    "traffic_band": "established",
    "category_rank": 8,
    "direct_visits": 487008,
    "search_visits": 264655,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 92195,
    "top_countries": {
      "GB": 0.051,
      "ID": 0.119,
      "IN": 0.232,
      "PH": 0.072,
      "US": 0.078
    },
    "website_title": "Unilever Global | Unilever",
    "brand_strength": "strong",
    "change_3mo_pct": -14.3,
    "change_mom_pct": -10.1,
    "referral_visits": 138835,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.449,
      "search": 0.244,
      "social": 0.085,
      "referral": 0.128
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.4% (~14,374 visits). Top: chatgpt.com (86%), claude.ai (7%), gemini.google.com (7%), perplexity.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.",
    "country_rank_country": "ID",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 80: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 90/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 14/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~92,195 visits).",
    "engagement_quality_score": 88,
    "geo_concentration_detail": "Diversified traffic: IN (23%), ID (12%), US (8%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~138,835 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "High engagement (88/100) with 38% bounce rate, 4.7 pages per visit, and 435-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/f474375d-6630-4171-86e2-e953c3625718 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"unilever.com","limit":20}'