The company has added new equipment categories and updated visual content on its website, indicating ongoing product portfolio expansion and marketing efforts.

{
  "signal_id": "7ef54162-4392-4214-8a21-8e136a21f464",
  "signal_type": "website-intelligence",
  "signal_subtype": "websiteUpdate",
  "detected_at": "2026-05-09T00:00:00+00:00",
  "company": {
    "name": "United Rentals",
    "domain": "unitedrentals.com"
  },
  "data": {
    "summary": "The company has added new equipment categories and updated visual content on its website, indicating ongoing product portfolio expansion and marketing efforts.",
    "evidence": "Added new sections: 'Access Equipment' with a link to alfasihire.com.au, and new images and descriptions for 'Earthmoving Equipment' and 'Shipping Container Solutions'.",
    "relevance": 0.62,
    "source_url": "https://www.unitedrentals.com/",
    "impact_rationale": "Expanding equipment categories and updating marketing content suggests strategic focus on broadening product offerings and enhancing brand visibility, which could attract new customer segments."
  }
}

curl https://signals.autobound.ai/v1/signals/7ef54162-4392-4214-8a21-8e136a21f464 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"unitedrentals.com","limit":20}'