Netflix Stock: Alliance with Unity for Cloud Gaming - Börse Express
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Netflix wants into the living room – without a console. A new alliance with engine specialist Unity is set to bring games seamlessly to televisions and into the cloud. While growth in the traditional streaming market is slowing, the company is increasingly focusing on interactive content. Unity will offer developers special tools for the Netflix ecosystem in the future. This cooperation follows the principle: build once, publish everywhere. Studios can thus adapt their titles for smartphones, TV devices, and cloud platforms without great effort. First games like "Squid Game: Unleashed" are already using this technology. The company is pursuing a clear "cloud-first" strategy for casual games. The goal is playback on the TV screen without customers having to buy expensive hardware. This positions Netflix as a direct competitor to established gaming platforms. Financially, the second quarter delivered mixed signals. Revenue rose by a good 13 percent to 12.56 billion dollars. The company thus minimally missed market expectations. Adjusted earnings per share, however, were slightly above forecasts at 0.80 dollars. Investors are particularly concerned about the forecast for the third quarter. Management expects 12.86 billion dollars in revenue - analysts had previously expected 13 billion dollars. Furthermore, Netflix will reduce transparency regarding viewership figures starting...
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