vanta.com shows sustained growth with 3 consecutive months of increases, up 34% overall to 1M.
What happened
Minimal AI traffic at 0.7% (~8,305 visits). Top: chatgpt.com (85%), claude.ai (13%), gemini.google.com (2%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,107,433
- Month over month
- +10.1%
- 3-month change
- +34.3%
- Global rank
- 34,347
- Top country
- US (50%)
- Trend
- Consecutive growth
More from Vanta
- PatentsVanta was granted a patent for automated security reporting.Patents
- PodcastsVanta sponsors Invest Like the Best with Patrick O'ShaughnessyPodcasts
- RedditA commenter claims that compliance automation platforms like Vanta often create more management overhead than benefit for a company's SOC 2 program.Reddit
- GlassdoorCompany experienced rapid growth leading to over hiring concernsGlassdoor
- Executive hireVanta Names Longtime Executive Sarah Scharf as Chief Marketing OfficerExecutive hire
- Product reviewsCEO reports poor support, confusing product, and $13,500 in enforced paymentsProduct reviews
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 12,977
- Category rank
- 336
- Change, 3 months
- +34.3%
- Change, month over month
- +10.1%
- Digital health score
- 83
Details
- Measured month
- Aug 2026
- Category
- computers_electronics_and_technology/computers_electronics_and_technology
- Mail visits
- 90,810
- Traffic band
- Established
- Direct visits
- 606,873
- Search visits
- 191,586
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 55,372
- Website title
- Choose the best access review software: 5 key tips | Vanta
- Brand strength
- Strong
- Referral visits
- 68,661
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.7% (~8,305 visits). Top: chatgpt.com (85%), claude.ai (13%), gemini.google.com (2%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 4/5
- Website description
- Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.
- Country rank country
- US
- Digital health label
- Excellent
- Brand strength detail
- Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
Get every website traffic signal for Vanta and the companies you sell to, in the tools you already use.
Ask Claude about it
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Vanta this week?”
Send it to your own tools
The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.
Try it free
Sign up and spend your free credits on the companies you sell to.
Start Free1,000 free credits
The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/9295ec59-4825-420b-b3ea-b276b516baea returns this record as JSON. POST /v1/companies/enrich returns every signal for vanta.com.
{
"signal_id": "9295ec59-4825-420b-b3ea-b276b516baea",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-09-11T10:19:29.309+00:00",
"company": {
"name": "Vanta",
"domain": "vanta.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "vanta.com shows sustained growth with 3 consecutive months of increases, up 34% overall to 1M.",
"traffic": {
"2026-06-01": 824693,
"2026-07-01": 1005697,
"2026-08-01": 1107433
},
"category": "computers_electronics_and_technology/computers_electronics_and_technology",
"relevance": 28.3,
"ai_traffic": {
"total_visits": 8305,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 85.02
},
{
"name": "claude.ai",
"rank": 2,
"share": 12.769
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 2.211
}
],
"traffic_share": 0.007
},
"engagement": {
"bounce_rate": 0.397,
"pages_per_visit": 7.684,
"avg_visit_duration_seconds": 261
},
"global_rank": 34347,
"mail_visits": 90810,
"country_rank": 12977,
"top_keywords": [
{
"cpc": 23.8,
"name": "vanta",
"volume": 114520,
"estimated_value": 80840
},
{
"cpc": 3.58,
"name": "vanta careers",
"volume": 10990,
"estimated_value": 10000
},
{
"cpc": 47.87,
"name": "vantas",
"volume": 4990,
"estimated_value": 2050
},
{
"cpc": 5.2,
"name": "vanta login",
"volume": 1910,
"estimated_value": 1830
},
{
"cpc": 14.43,
"name": "onetrust",
"volume": 38640,
"estimated_value": 890
}
],
"traffic_band": "established",
"category_rank": 336,
"direct_visits": 606873,
"search_visits": 191586,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 55372,
"top_countries": {
"AU": 0.04,
"CA": 0.054,
"GB": 0.063,
"GE": 0.03,
"US": 0.5
},
"website_title": "Choose the best access review software: 5 key tips | Vanta",
"brand_strength": "strong",
"change_3mo_pct": 34.3,
"change_mom_pct": 10.1,
"referral_visits": 68661,
"traffic_sources": {
"mail": 0.082,
"paid": 0,
"direct": 0.548,
"search": 0.173,
"social": 0.05,
"referral": 0.062
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.7% (~8,305 visits). Top: chatgpt.com (85%), claude.ai (13%), gemini.google.com (2%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "4/5",
"website_description": "Vanta automates the complex and time-consuming process of SOC 2, HIPAA, ISO 27001, PCI, and GDPR compliance certification. Automate your security monitoring in weeks instead of months.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 83,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 83: Engagement 85/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 5% of total visits (~55,372 visits).",
"engagement_quality_score": 85,
"geo_concentration_detail": "Highly concentrated traffic: US (50%), GB (6%), CA (5%).",
"referral_strength_detail": "Moderate referral strength at 6% of traffic (~68,661 visits).",
"search_dependency_detail": "Low search dependency at 17% of total traffic.",
"engagement_quality_detail": "High engagement (85/100) with 40% bounce rate, 7.7 pages per visit, and 261-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/9295ec59-4825-420b-b3ea-b276b516baea \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"vanta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.