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Vulcan MaterialsTraffic snapshot

vulcanmaterials.com received 87K monthly visits with traffic from 5 countries.

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
86,726
Month over month
-20.1%
3-month change
+7.3%
Global rank
413,875
Top country
US (92%)
Trend
Fluctuating

More from Vulcan Materials

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The full record

From the Signal API record

Numbers

Country rank
94,718
Category rank
646
Change, 3 months
+7.3%
Change, month over month
-20.1%
Digital health score
49

Details

Measured month
Jul 2026
Category
heavy_industry_and_engineering/construction_and_maintenance
Mail visits
347
Traffic band
Emerging
Direct visits
64,091
Search visits
19,253
Small website
No
Snapshot date
Jul 1, 2026
Social visits
694
Website title
The Vulcan Way
Brand strength
Strong
Referral visits
1,821
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
Moderate
Brand keyword ratio
4/5
Website description
The Vulcan Way – doing the right thing, the right way at the right time. Our core tenets power our ability to perform at the highest level, keep one another safe and connect with our local community.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Strong brand recognition with 74% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/d4fbe772-e15b-4b45-90c0-7d69e014b8fd returns this record as JSON. POST /v1/companies/enrich returns every signal for vulcanmaterials.com.

{
  "signal_id": "d4fbe772-e15b-4b45-90c0-7d69e014b8fd",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:51:17.331+00:00",
  "company": {
    "name": "Vulcan Materials",
    "domain": "vulcanmaterials.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "vulcanmaterials.com received 87K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 80847,
      "2026-06-01": 108584,
      "2026-07-01": 86726
    },
    "category": "heavy_industry_and_engineering/construction_and_maintenance",
    "relevance": 40.3,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.475,
      "pages_per_visit": 2.651,
      "avg_visit_duration_seconds": 93
    },
    "global_rank": 413875,
    "mail_visits": 347,
    "country_rank": 94718,
    "top_keywords": [
      {
        "cpc": 2.41,
        "name": "vulcan materials",
        "volume": 6170,
        "estimated_value": 6190
      },
      {
        "cpc": 0.91,
        "name": "vulcan",
        "volume": 65470,
        "estimated_value": 1420
      },
      {
        "name": "vulcan materials inc",
        "volume": 600,
        "estimated_value": 720
      },
      {
        "cpc": 2.54,
        "name": "vulcan materials company",
        "volume": 650,
        "estimated_value": 510
      },
      {
        "cpc": 4.26,
        "name": "vulcan materials co",
        "volume": 410,
        "estimated_value": 400
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 646,
    "direct_visits": 64091,
    "search_visits": 19253,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 694,
    "top_countries": {
      "CA": 0.022,
      "GT": 0.01,
      "IN": 0.009,
      "NG": 0.013,
      "US": 0.919
    },
    "website_title": "The Vulcan Way",
    "brand_strength": "strong",
    "change_3mo_pct": 7.3,
    "change_mom_pct": -20.1,
    "referral_visits": 1821,
    "traffic_sources": {
      "mail": 0.004,
      "paid": 0,
      "direct": 0.739,
      "search": 0.222,
      "social": 0.008,
      "referral": 0.021
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "The Vulcan Way – doing the right thing, the right way at the right time. Our core tenets power our ability to perform at the highest level, keep one another safe and connect with our local community.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 49,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 74% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 49: Engagement 42/100 (25%), Volume 50/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~694 visits).",
    "engagement_quality_score": 42,
    "geo_concentration_detail": "Highly concentrated traffic: US (92%), CA (2%), NG (1%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~1,821 visits).",
    "search_dependency_detail": "Low search dependency at 22% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (42/100) with 48% bounce rate, 2.7 pages per visit, and 93-second average duration."
  }
}

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