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Warner Bros. DiscoveryTraffic snapshot

wbd.com received 2M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~8,159 visits). Top: copilot.microsoft.com (84%), chatgpt.com (16%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,889,900
Month over month
+2.9%
3-month change
+3.7%
Global rank
35,325
Top country
US (54%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
13,434
Category rank
24
Change, 3 months
+3.7%
Change, month over month
+2.9%
Digital health score
63

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/email
Mail visits
90,715
Traffic band
Established
Direct visits
497,044
Search visits
279,705
Small website
No
Snapshot date
Jul 1, 2026
Social visits
289,155
Website title
Always Welcome. Always Here. Always Proud - Warner Bros. Discovery
Brand strength
Moderate
Referral visits
693,593
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~8,159 visits). Top: copilot.microsoft.com (84%), chatgpt.com (16%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Brand keyword ratio
1/5
Website description
Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new...
Country rank country
US
Digital health label
Good
Social traffic level
High
Brand strength detail
Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b1c857cd-ae7e-40e9-8aff-9a300eb56187 returns this record as JSON. POST /v1/companies/enrich returns every signal for wbd.com.

{
  "signal_id": "b1c857cd-ae7e-40e9-8aff-9a300eb56187",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T10:51:41.209+00:00",
  "company": {
    "name": "Warner Bros. Discovery",
    "domain": "wbd.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "wbd.com received 2M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 1822116,
      "2026-06-01": 1837451,
      "2026-07-01": 1889900
    },
    "category": "computers_electronics_and_technology/email",
    "relevance": 8,
    "ai_traffic": {
      "total_visits": 8159,
      "top_platforms": [
        {
          "name": "copilot.microsoft.com",
          "rank": 1,
          "share": 83.76
        },
        {
          "name": "chatgpt.com",
          "rank": 2,
          "share": 16.24
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.441,
      "pages_per_visit": 2.459,
      "avg_visit_duration_seconds": 109
    },
    "global_rank": 35325,
    "mail_visits": 90715,
    "country_rank": 13434,
    "top_keywords": [
      {
        "cpc": 0.64,
        "name": "warner bros careers",
        "volume": 9940,
        "estimated_value": 16020
      },
      {
        "cpc": 1.4,
        "name": "warner bros discovery",
        "volume": 15770,
        "estimated_value": 8130
      },
      {
        "cpc": 0.33,
        "name": "house of dragon cast",
        "volume": 127090,
        "estimated_value": 7280
      },
      {
        "cpc": 1.6,
        "name": "life larry and the pursuit of unhappiness",
        "volume": 189640,
        "estimated_value": 6650
      },
      {
        "cpc": 0.95,
        "name": "wbd",
        "volume": 18240,
        "estimated_value": 5230
      }
    ],
    "traffic_band": "established",
    "category_rank": 24,
    "direct_visits": 497044,
    "search_visits": 279705,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 289155,
    "top_countries": {
      "GB": 0.101,
      "IN": 0.05,
      "MX": 0.033,
      "PL": 0.044,
      "US": 0.538
    },
    "website_title": "Always Welcome. Always Here. Always Proud - Warner Bros. Discovery",
    "brand_strength": "moderate",
    "change_3mo_pct": 3.7,
    "change_mom_pct": 2.9,
    "referral_visits": 693593,
    "traffic_sources": {
      "mail": 0.048,
      "paid": 0,
      "direct": 0.263,
      "search": 0.148,
      "social": 0.153,
      "referral": 0.367
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~8,159 visits). Top: copilot.microsoft.com (84%), chatgpt.com (16%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 63: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 53/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "High social traffic at 15% of total visits (~289,155 visits).",
    "engagement_quality_score": 44,
    "geo_concentration_detail": "Highly concentrated traffic: US (54%), GB (10%), IN (5%).",
    "referral_strength_detail": "Strong referral strength at 37% of traffic (~693,593 visits).",
    "search_dependency_detail": "Low search dependency at 15% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (44/100) with 44% bounce rate, 2.5 pages per visit, and 109-second average duration."
  }
}

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