Skip to main content
Warner Bros. DiscoverySustained decline

wbd.com shows sustained decline with 3 consecutive months of decreases, down 28% overall to 1M.

What happened

Minimal AI traffic at 0.8% (~11,209 visits). Top: chatgpt.com (96%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,359,031
Month over month
-17.4%
3-month change
-28.1%
Global rank
44,972
Top country
US (54%)
Trend
Consecutive decline

The full record

From the Signal API record

Numbers

Country rank
17,427
Category rank
28
Change, 3 months
-28.1%
Change, month over month
-17.4%
Digital health score
67

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/email
Mail visits
72,029
Traffic band
Established
Direct visits
369,656
Search visits
191,623
Small website
No
Snapshot date
Sep 1, 2026
Social visits
190,264
Website title
Always Welcome. Always Here. Always Proud - Warner Bros. Discovery
Brand strength
Moderate
Referral visits
512,355
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~11,209 visits). Top: chatgpt.com (96%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Brand keyword ratio
0/5
Website description
Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new...
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 0/5.
Digital health detail
Score 67: Engagement 47/100 (25%), Volume 100/100 (20%), Brand 54/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

Use this data

Get every website traffic signal for Warner Bros. Discovery and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Warner Bros. Discovery this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c50b3091-a090-4f1f-b8ef-9f0064e7f9ce returns this record as JSON. POST /v1/companies/enrich returns every signal for wbd.com.

{
  "signal_id": "c50b3091-a090-4f1f-b8ef-9f0064e7f9ce",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:01:53.937+00:00",
  "company": {
    "name": "Warner Bros. Discovery",
    "domain": "wbd.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "wbd.com shows sustained decline with 3 consecutive months of decreases, down 28% overall to 1M.",
    "traffic": {
      "2026-07-01": 1889900,
      "2026-08-01": 1645716,
      "2026-09-01": 1359031
    },
    "category": "computers_electronics_and_technology/email",
    "relevance": 48.8,
    "ai_traffic": {
      "total_visits": 11209,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 95.862
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.416,
      "pages_per_visit": 2.623,
      "avg_visit_duration_seconds": 109
    },
    "global_rank": 44972,
    "mail_visits": 72029,
    "country_rank": 17427,
    "top_keywords": [
      {
        "cpc": 0.68,
        "name": "warner bros careers",
        "volume": 6790,
        "estimated_value": 11030
      },
      {
        "cpc": 2.78,
        "name": "warner bros discovery",
        "volume": 18760,
        "estimated_value": 6950
      },
      {
        "cpc": 0.27,
        "name": "james gunn",
        "volume": 274620,
        "estimated_value": 3990
      },
      {
        "cpc": 1.09,
        "name": "cnn careers",
        "volume": 2470,
        "estimated_value": 3360
      },
      {
        "cpc": 0.99,
        "name": "warner bros",
        "volume": 103120,
        "estimated_value": 3160
      }
    ],
    "traffic_band": "established",
    "category_rank": 28,
    "direct_visits": 369656,
    "search_visits": 191623,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 190264,
    "top_countries": {
      "BR": 0.044,
      "GB": 0.085,
      "IN": 0.054,
      "PL": 0.064,
      "US": 0.54
    },
    "website_title": "Always Welcome. Always Here. Always Proud - Warner Bros. Discovery",
    "brand_strength": "moderate",
    "change_3mo_pct": -28.1,
    "change_mom_pct": -17.4,
    "referral_visits": 512355,
    "traffic_sources": {
      "mail": 0.053,
      "paid": 0,
      "direct": 0.272,
      "search": 0.141,
      "social": 0.14,
      "referral": 0.377
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~11,209 visits). Top: chatgpt.com (96%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/5",
    "website_description": "Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 67,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 0/5.",
    "digital_health_detail": "Score 67: Engagement 47/100 (25%), Volume 100/100 (20%), Brand 54/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 14% of total visits (~190,264 visits).",
    "engagement_quality_score": 47,
    "geo_concentration_detail": "Highly concentrated traffic: US (54%), GB (9%), PL (6%).",
    "referral_strength_detail": "Strong referral strength at 38% of traffic (~512,355 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (47/100) with 42% bounce rate, 2.6 pages per visit, and 109-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.