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WatersTraffic decline

waters.com traffic declined 9% to 379K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
378,817
Month over month
-9.1%
3-month change
-3.5%
Global rank
117,548
Top country
US (36%)
Trend
Fluctuating

More from Waters

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The full record

From the Signal API record

Numbers

Change, 3 months
-3.5%
Change, month over month
-9.1%
Digital health score
60

Details

Measured month
Feb 2026
Category
science_and_education/chemistry
Mail visits
1,188
Traffic band
Developing
Direct visits
446,746
Search visits
640,416
Snapshot date
Feb 1, 2026
Social visits
14,258
Brand strength
Moderate
Referral visits
64,160
AI traffic detail
No AI traffic data available.
Geo concentration
Moderately concentrated
Search dependency
High
Consecutive months
1
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 60: Engagement 48/100 (25%), Volume 100/100 (20%), Brand 75/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~14,258 visits).
Engagement quality score
48
Geo concentration detail
Moderately concentrated traffic: US (36%), JP (13%), IN (5%).
Referral strength detail
Moderate referral strength at 5% of traffic (~64,160 visits).
Search dependency detail
High search dependency at 54% of total traffic.

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/67cf19b3-9fac-426c-806f-e8d254900085 returns this record as JSON. POST /v1/companies/enrich returns every signal for waters.com.

{
  "signal_id": "67cf19b3-9fac-426c-806f-e8d254900085",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T03:20:08.863+00:00",
  "company": {
    "name": "Waters",
    "domain": "waters.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "waters.com traffic declined 9% to 379K monthly visits.",
    "traffic": {
      "2025-12-01": 392570,
      "2026-01-01": 416768,
      "2026-02-01": 378817
    },
    "category": "science_and_education/chemistry",
    "relevance": 21.9,
    "engagement": {
      "bounce_rate": 0.468,
      "pages_per_visit": 2.627,
      "avg_visit_duration_seconds": 143
    },
    "global_rank": 117548,
    "mail_visits": 1188,
    "traffic_band": "developing",
    "direct_visits": 446746,
    "search_visits": 640416,
    "snapshot_date": "2026-02-01",
    "social_visits": 14258,
    "top_countries": {
      "CN": 0.032,
      "DE": 0.048,
      "IN": 0.051,
      "JP": 0.125,
      "US": 0.359
    },
    "brand_strength": "moderate",
    "change_3mo_pct": -3.5,
    "change_mom_pct": -9.1,
    "referral_visits": 64160,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.018,
      "direct": 0.376,
      "search": 0.539,
      "social": 0.012,
      "referral": 0.054
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 60: Engagement 48/100 (25%), Volume 100/100 (20%), Brand 75/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~14,258 visits).",
    "engagement_quality_score": 48,
    "geo_concentration_detail": "Moderately concentrated traffic: US (36%), JP (13%), IN (5%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~64,160 visits).",
    "search_dependency_detail": "High search dependency at 54% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (48/100) with 47% bounce rate, 2.6 pages per visit, and 143-second average duration."
  }
}

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