Wayfair Launches "Wayfair Delivers," a New Brand Platform Focused on the Moments That Matter Most at Home

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-21T11:00:00+00:00",
  "company": {
    "name": "Wayfair",
    "domain": "wayfair.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/wayfair-launches-wayfair-delivers-a-new-brand-platform-focused-on-the-moments-that-matter-most-at-home-302883354.html",
    "title": "Wayfair Launches \"Wayfair Delivers,\" a New Brand Platform Focused on the Moments That Matter Most at Home",
    "excerpt": "The platform debuts with a new brand campaign featuring professional quarterback Matthew Stafford and his family, alongside expanded football partnerships BOSTON , Sept. 21, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W ), the destination for all things home, today unveiled \"Wayfair Delivers,\" a new brand platform centered on how Wayfair delivers the quality, value, trusted experience and emotional moments that give customers confidence to create homes they love. To bring this campaign to life, Wayfair is partnering with championship-winning MVP quarterback Matthew Stafford and his family. \"Wayfair Delivers captures everything customers know and love about Wayfair, and why we've become the trusted destination for home,\" said Paul Toms, CMO of Wayfair. \"Customers turn to us for the products and expertise to make their homes their own, along with the confidence that comes from knowing we'll be there throughout the journey. The platform brings together the work we've been doing across the customer experience and gives us a clear way to show what Wayfair delivers every day.\" The campaign's debut ad, which airs tonight during Monday Night Football on ESPN and ABC, features Stafford alongside his wife, Kelly, and their four young daughters. The ad spot captures the beautiful chaos of everyday family life, showing how Wayfair helps the Staffords create a home that works for the moments...",
    "summary": "Wayfair partnered with Paramount Media Labs, Paramount Advertising's branded-content studio, for the production of its new \"Wayfair Delivers\" campaign.",
    "planning": false,
    "image_url": "https://i.ytimg.com/vi/vK16ilJUtoc/hqdefault.jpg",
    "confidence": 0.8,
    "published_at": "2026-09-21T11:00:00Z",
    "article_sentence": "Wayfair's in-house creative team conceived and developed the creative with Paramount Media Labs, Paramount Advertising's full-service branded-content studio, serving as production partners to bring the work to life across broadcast, streaming and social.",
    "related_company_name": "Paramount Media Labs",
    "related_company_domain": "paramount.com"
  }
}

curl https://signals.autobound.ai/v1/signals/5f61b238-db3d-1f0d-3e53-83d127fb1d69 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"wayfair.com","limit":20}'