Martha Stewart Teams Up With Waymo in Ojai, Slams Old-School Taxis as a “Horrible Experience” (Exclusive)

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    "url": "https://www.hollywoodreporter.com/lifestyle/lifestyle-news/martha-stewart-waymo-ojai-1236683011/",
    "title": "Martha Stewart Teams Up With Waymo in Ojai, Slams Old-School Taxis as a “Horrible Experience” (Exclusive) - The Hollywood Reporter",
    "excerpt": "Martha Stewart is teaming up with Waymo , Alphabet’s autonomous-driving company, on a social campaign announced Thursday that recasts its new Ojai vehicle as her latest “home away from home.” In a 52-second spot inspired by Architectural Digest’s Open Door video series, she welcomes viewers into the vehicle and assesses it as if it were one of her own residences. “When choosing a property, good homes are essential,” she says, praising its “excellent architecture and curb appeal” before touring three screens and asking Gemini about the weather. “I’d hand you the keys, but there aren’t any,” she jokes. “So make yourself comfortable and enjoy the ride. Welcome home.” The launch arrives with a touch of off-script irony. When The Hollywood Reporter caught up with Stewart to discuss the collaboration, she was headed to a garden club meeting in Bar Harbor, Maine, and had to pause to direct her lost human driver toward the historic Pot & Kettle Club gentleman’s club. That exchange would not happen in a Waymo, or at least not in the same way: Its AI-powered Driver controls the vehicle, while Google’s Gemini answers questions inside the cabin. The all-electric Ojai, which began carrying select public riders this year, is Waymo’s first vehicle designed specifically for autonomous ride-hailing rather than adapted from an existing passenger car. Built by Chinese EV manufacturer Zeekr and...",
    "summary": "Waymo has partnered with Martha Stewart on a social media campaign for its new Ojai autonomous vehicle.",
    "location": "Ojai, California, USA",
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    "image_url": "https://www.hollywoodreporter.com/wp-content/uploads/2026/08/Final-Waymo-Feels-Like-Home-Martha3-H-2026.jpg?w=1296&h=730&crop=1",
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    "published_at": "2026-08-27T15:42:22Z",
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    "article_sentence": "Martha Stewart is teaming up with Waymo , Alphabet’s autonomous-driving company, on a social campaign announced Thursday that recasts its new Ojai vehicle as her latest “home away from home.”",
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