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WaystarTraffic decline

waystar.com traffic declined 28% to 148K monthly visits.

What happened

Minimal AI traffic at 0.6% (~960 visits). Top: chatgpt.com (26%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
148,233
Month over month
-27.6%
3-month change
-2.7%
Global rank
362,272
Top country
US (95%)
Trend
Fluctuating

More from Waystar

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The full record

From the Signal API record

Numbers

Country rank
105,591
Category rank
2,216
Change, 3 months
-2.7%
Change, month over month
-27.6%
Digital health score
54

Details

Measured month
Jul 2026
Category
health/health
Mail visits
4,892
Traffic band
Developing
Direct visits
56,625
Search visits
47,879
Small website
No
Snapshot date
Jul 1, 2026
Social visits
22,828
Website title
Coverage Detection
Brand strength
Moderate
Referral visits
11,710
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~960 visits). Top: chatgpt.com (26%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
3/5
Website description
Improve the coverage detection process with Waystar's claims database and payer connections. Detect hidden coverage with less effort.
Country rank country
US
Digital health label
Fair
Social traffic level
High
Brand strength detail
Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/31e321d7-f664-42ad-b6d0-5bb157936111 returns this record as JSON. POST /v1/companies/enrich returns every signal for waystar.com.

{
  "signal_id": "31e321d7-f664-42ad-b6d0-5bb157936111",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-08-13T11:48:59.901+00:00",
  "company": {
    "name": "Waystar",
    "domain": "waystar.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "waystar.com traffic declined 28% to 148K monthly visits.",
    "traffic": {
      "2026-05-01": 152305,
      "2026-06-01": 204827,
      "2026-07-01": 148233
    },
    "category": "health/health",
    "relevance": 60,
    "ai_traffic": {
      "total_visits": 960,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 26.366
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.467,
      "pages_per_visit": 1.498,
      "avg_visit_duration_seconds": 63
    },
    "global_rank": 362272,
    "mail_visits": 4892,
    "country_rank": 105591,
    "top_keywords": [
      {
        "cpc": 3.71,
        "name": "waystar",
        "volume": 13130,
        "estimated_value": 7260
      },
      {
        "cpc": 3.44,
        "name": "way star",
        "volume": 1020,
        "estimated_value": 1340
      },
      {
        "name": "waystar api documentation",
        "volume": 810,
        "estimated_value": 570
      },
      {
        "cpc": 3.55,
        "name": "waystar login",
        "volume": 0,
        "estimated_value": 440
      },
      {
        "name": "ezclaim software download",
        "estimated_value": 420
      }
    ],
    "traffic_band": "developing",
    "category_rank": 2216,
    "direct_visits": 56625,
    "search_visits": 47879,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 22828,
    "top_countries": {
      "BR": 0.005,
      "GB": 0.005,
      "IN": 0.023,
      "TR": 0.003,
      "US": 0.949
    },
    "website_title": "Coverage Detection",
    "brand_strength": "moderate",
    "change_3mo_pct": -2.7,
    "change_mom_pct": -27.6,
    "referral_visits": 11710,
    "traffic_sources": {
      "mail": 0.033,
      "paid": 0,
      "direct": 0.382,
      "search": 0.323,
      "social": 0.154,
      "referral": 0.079
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~960 visits). Top: chatgpt.com (26%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "3/5",
    "website_description": "Improve the coverage detection process with Waystar's claims database and payer connections. Detect hidden coverage with less effort.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 54,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 54: Engagement 30/100 (25%), Volume 75/100 (20%), Brand 76/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "High social traffic at 15% of total visits (~22,828 visits).",
    "engagement_quality_score": 30,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), IN (2%), GB (1%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~11,710 visits).",
    "search_dependency_detail": "Low search dependency at 32% of total traffic.",
    "engagement_quality_detail": "Low engagement (30/100) with 47% bounce rate, 1.5 pages per visit, and 63-second average duration."
  }
}

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