Wealthfront launches investing accounts for kids who want to build wealth early.
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Wealthfront launches investing accounts for kids who want to build wealth early. Wealthfront is offering a $100 sign-up bonus for parents who open an account by July 23, regardless of when their child is born. Sarah Foster, Personal finance reporter, Bloomberg News June 23, 2026 Bloomberg) - Wealthfront Corp. is rolling out a custodial account for parents who want to set their kids on an investing path at an early age. The product, which is an automated investment account, is one of several new offerings from financial services companies targeting parents who want their kids to have a nest egg early. The product allows parents to put money into a diversified portfolio of exchange-traded funds. From there, they can choose from a conservative, moderate and aggressive mix of investments. The account also comes with automatic tax-gain harvesting, which is worth up to $1,350 in tax-free growth each year, the company said. Parents manage the account until their child reaches adulthood, which can be between 18 and 25 depending on the state. The accounts have a $500 minimum and come with a .25% advisory fee. "Custodial accounts are a flexible way to help parents help their children get ahead by starting to invest early. If you just had a kid, time is really on your side," said Alex Michalka, vice president of investment research at Wealthfront. With Trump Accounts launching...
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