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WelltowerTraffic decline

welltower.com traffic declined 29% to 38K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
38,158
Month over month
-28.6%
3-month change
+14.4%
Global rank
722,419
Top country
US (81%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
+14.4%
Change, month over month
-28.6%
Digital health score
48

Details

Measured month
Feb 2026
Category
finance/investing
Mail visits
125
Traffic band
Emerging
Direct visits
56,096
Search visits
60,094
Snapshot date
Feb 1, 2026
Social visits
875
Brand strength
Strong
Referral visits
6,122
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Moderate
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
0/0
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Strong brand recognition with 45% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 48: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 90/100 (15%), Diversification 40/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~875 visits).
Engagement quality score
39
Geo concentration detail
Highly concentrated traffic: US (81%), CA (5%), BR (3%).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/035edff5-9bf5-4811-b90c-387d5986dc51 returns this record as JSON. POST /v1/companies/enrich returns every signal for welltower.com.

{
  "signal_id": "035edff5-9bf5-4811-b90c-387d5986dc51",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T06:30:05.702+00:00",
  "company": {
    "name": "Welltower",
    "domain": "welltower.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "welltower.com traffic declined 29% to 38K monthly visits.",
    "traffic": {
      "2025-12-01": 33363,
      "2026-01-01": 53415,
      "2026-02-01": 38158
    },
    "category": "finance/investing",
    "relevance": 50,
    "engagement": {
      "bounce_rate": 0.433,
      "pages_per_visit": 2.233,
      "avg_visit_duration_seconds": 74
    },
    "global_rank": 722419,
    "mail_visits": 125,
    "traffic_band": "emerging",
    "direct_visits": 56096,
    "search_visits": 60094,
    "snapshot_date": "2026-02-01",
    "social_visits": 875,
    "top_countries": {
      "BR": 0.033,
      "CA": 0.048,
      "GB": 0.017,
      "PH": 0.019,
      "US": 0.81
    },
    "brand_strength": "strong",
    "change_3mo_pct": 14.4,
    "change_mom_pct": -28.6,
    "referral_visits": 6122,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.012,
      "direct": 0.449,
      "search": 0.481,
      "social": 0.007,
      "referral": 0.049
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "fair",
    "digital_health_score": 48,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 45% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 48: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 90/100 (15%), Diversification 40/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~875 visits).",
    "engagement_quality_score": 39,
    "geo_concentration_detail": "Highly concentrated traffic: US (81%), CA (5%), BR (3%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~6,122 visits).",
    "search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
    "engagement_quality_detail": "Low engagement (39/100) with 43% bounce rate, 2.2 pages per visit, and 74-second average duration."
  }
}

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