THE WENDY'S COMPANY NAMES TARIQ HASSAN CHIEF MARKETING AND CUSTOMER GROWTH OFFICER
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Strengthened Leadership Team Marks Next Step in Company Turnaround Plan DUBLIN, Ohio, Aug. 24, 2026 /PRNewswire/ -- The Wendy's Company (Nasdaq: WEN ) announced the appointment of Tariq Hassan to the newly created role of Chief Marketing and Customer Growth Officer, effective immediately. He will report to President and Chief Executive Officer Bob Wright and serve on the Wendy's Senior Leadership Team. Lindsay Radkoski, who has served as Chief Marketing Officer, U.S. since 2024, will depart the organization after a transition period with Hassan over the coming weeks. Hassan brings more than three decades of global marketing, customer experience, digital transformation and brand-building leadership to Wendy's, with deep experience across restaurants, technology and consumer brands. He previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald's, where he helped modernize marketing, strengthened digital and loyalty engagement, and put customer-first insights at the center of culturally relevant campaigns and menu innovation. Prior to McDonald's, Hassan has held several senior leadership roles with prominent U.S. consumer brands and agencies where he built an impressive track record of repositioning brands, improving the customer experience and using data-driven marketing to create deeper customer relationships and measurable...
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