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WeyerhaeuserSustained decline

weyerhaeuser.com shows sustained decline with 3 consecutive months of decreases, down 29% overall to 122K.

What happened

Minimal AI traffic at 0.4% (~510 visits). Top: chatgpt.com (19%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
121,700
Month over month
-14.2%
3-month change
-28.5%
Global rank
313,280
Top country
US (78%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
88,129
Category rank
565
Change, 3 months
-28.5%
Change, month over month
-14.2%
Digital health score
48

Details

Measured month
Aug 2026
Category
heavy_industry_and_engineering/construction_and_maintenance
Mail visits
2,191
Traffic band
Developing
Direct visits
25,800
Search visits
79,592
Small website
No
Snapshot date
Aug 1, 2026
Social visits
974
Website title
Timberlands
Brand strength
Moderate
Referral visits
8,884
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~510 visits). Top: chatgpt.com (19%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
4/5
Website description
Making the most of a renewable resource
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/05fb9e3c-03ba-4ded-8fc1-b4e5c86b12f4 returns this record as JSON. POST /v1/companies/enrich returns every signal for weyerhaeuser.com.

{
  "signal_id": "05fb9e3c-03ba-4ded-8fc1-b4e5c86b12f4",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-09-11T10:17:13.55+00:00",
  "company": {
    "name": "Weyerhaeuser",
    "domain": "weyerhaeuser.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "weyerhaeuser.com shows sustained decline with 3 consecutive months of decreases, down 29% overall to 122K.",
    "traffic": {
      "2026-06-01": 170326,
      "2026-07-01": 141777,
      "2026-08-01": 121700
    },
    "category": "heavy_industry_and_engineering/construction_and_maintenance",
    "relevance": 34,
    "ai_traffic": {
      "total_visits": 510,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 19.104
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.484,
      "pages_per_visit": 2.546,
      "avg_visit_duration_seconds": 75
    },
    "global_rank": 313280,
    "mail_visits": 2191,
    "country_rank": 88129,
    "top_keywords": [
      {
        "cpc": 2.13,
        "name": "weyerhaeuser",
        "volume": 10780,
        "estimated_value": 10170
      },
      {
        "cpc": 3.15,
        "name": "weyerhauser",
        "volume": 780,
        "estimated_value": 670
      },
      {
        "name": "weyerhaeuser psl guide",
        "volume": 310,
        "estimated_value": 600
      },
      {
        "name": "weyerhaeuser land map cowlitz river washington",
        "volume": 330,
        "estimated_value": 580
      },
      {
        "name": "weyerhaeuser public access map",
        "volume": 330,
        "estimated_value": 580
      }
    ],
    "traffic_band": "developing",
    "category_rank": 565,
    "direct_visits": 25800,
    "search_visits": 79592,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 974,
    "top_countries": {
      "BR": 0.011,
      "CA": 0.097,
      "NG": 0.011,
      "PH": 0.017,
      "US": 0.776
    },
    "website_title": "Timberlands",
    "brand_strength": "moderate",
    "change_3mo_pct": -28.5,
    "change_mom_pct": -14.2,
    "referral_visits": 8884,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.212,
      "search": 0.654,
      "social": 0.008,
      "referral": 0.073
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~510 visits). Top: chatgpt.com (19%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Making the most of a renewable resource",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 48,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 48: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 42/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~974 visits).",
    "engagement_quality_score": 39,
    "geo_concentration_detail": "Highly concentrated traffic: US (78%), CA (10%), PH (2%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~8,884 visits).",
    "search_dependency_detail": "High search dependency at 65% of total traffic.",
    "engagement_quality_detail": "Low engagement (39/100) with 48% bounce rate, 2.5 pages per visit, and 75-second average duration."
  }
}

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