williams.com shows sustained decline with 3 consecutive months of decreases, down 20% overall to 67K.

{
  "signal_id": "3b1372ff-e3b1-4518-ab0d-16f2b9e6725c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T11:48:26.118+00:00",
  "company": {
    "name": "Williams Companies",
    "domain": "williams.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "williams.com shows sustained decline with 3 consecutive months of decreases, down 20% overall to 67K.",
    "traffic": {
      "2026-05-01": 83631,
      "2026-06-01": 76418,
      "2026-07-01": 66549
    },
    "category": "heavy_industry_and_engineering/energy_industry",
    "relevance": 25.8,
    "ai_traffic": {
      "total_visits": 736,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 58.785
        }
      ],
      "traffic_share": 0.011
    },
    "engagement": {
      "bounce_rate": 0.522,
      "pages_per_visit": 2.409,
      "avg_visit_duration_seconds": 39
    },
    "global_rank": 525107,
    "mail_visits": 1797,
    "country_rank": 152582,
    "top_keywords": [
      {
        "cpc": 0.59,
        "name": "williams",
        "volume": 39280,
        "estimated_value": 5340
      },
      {
        "cpc": 3.69,
        "name": "williams companies",
        "volume": 1680,
        "estimated_value": 1280
      },
      {
        "cpc": 1.47,
        "name": "the williams companies",
        "volume": 600,
        "estimated_value": 630
      },
      {
        "name": "wmb earnings",
        "volume": 760,
        "estimated_value": 560
      },
      {
        "cpc": 1.16,
        "name": "williams pipeline",
        "volume": 670,
        "estimated_value": 480
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 467,
    "direct_visits": 29015,
    "search_visits": 30479,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 932,
    "top_countries": {
      "CA": 0.022,
      "GB": 0.018,
      "IN": 0.018,
      "NG": 0.032,
      "US": 0.809
    },
    "website_title": "Leadership Archive | Williams Companies",
    "brand_strength": "strong",
    "change_3mo_pct": -20.4,
    "change_mom_pct": -12.9,
    "referral_visits": 3194,
    "traffic_sources": {
      "mail": 0.027,
      "paid": 0,
      "direct": 0.436,
      "search": 0.458,
      "social": 0.014,
      "referral": 0.048
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.1% (~736 visits). Top: chatgpt.com (59%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Why Work at Williams? Williams offers a career where you can do meaningful work alongside supportive teammates. Our competitive Total Rewards package helps you thrive personally and professionally. And with meaningful development opportunities, from mentorships and training to internal mobility, you’ll have support to grow your skills and shape your future at a company that’s …",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 42,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 42: Engagement 32/100 (25%), Volume 50/100 (20%), Brand 87/100 (15%), Diversification 40/100 (15%), Rank 25/100 (15%), AI Readiness 11/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~932 visits).",
    "engagement_quality_score": 32,
    "geo_concentration_detail": "Highly concentrated traffic: US (81%), NG (3%), CA (2%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~3,194 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "Low engagement (32/100) with 52% bounce rate, 2.4 pages per visit, and 39-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/3b1372ff-e3b1-4518-ab0d-16f2b9e6725c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"williams.com","limit":20}'