xbox.com traffic surged 35% to 63M monthly visits.
What happened
Minimal AI traffic at 0.7% (~427,398 visits). Top: chatgpt.com (83%), gemini.google.com (12%), perplexity.ai (4%), copilot.microsoft.com (0%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic surge
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 63,259,713
- Month over month
- +34.9%
- 3-month change
- +32.4%
- Global rank
- 587
- Top country
- US (27%)
- Trend
- Fluctuating
More from Xbox
- NewsMicrosoft CEO Backs Xbox Restructuring and Layoffs as Essential for Long-Term ProfitabilityNews
- Spin-offMicrosoft's CEO is happy with Xbox's layoffs-driven "streamlining" - here's what he saidSpin-off
- LayoffXbox Lay Offs Continue With 268 Employees Cut; Activision to Develop Next ‘Halo’ Game as Part of Studio ReorgLayoff
- New customerKojima teams up with Xbox for Physint after PlayStation cancellationNew customer
- LaunchXbox will impose monthly time limits for Cloud gaming: how many hours and for whomLaunch
- PartnershipXbox partners with IKEA to create a collection of decorative objects and furniturePartnership
Latest signals at other companies
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The full record
From the Signal API recordNumbers
- Country rank
- 496
- Category rank
- 9
- Change, 3 months
- +32.4%
- Change, month over month
- +34.9%
- Digital health score
- 78
Details
- Measured month
- May 2026
- Category
- games/video_games_consoles_and_accessories
- Mail visits
- 442,818
- Traffic band
- Major
- Direct visits
- 29,985,104
- Search visits
- 23,342,834
- Small website
- No
- Snapshot date
- May 1, 2026
- Social visits
- 5,124,037
- Website title
- Xbox Official Site: Consoles, Games, and Community | Xbox
- Brand strength
- Strong
- Referral visits
- 2,909,947
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.7% (~427,398 visits). Top: chatgpt.com (83%), gemini.google.com (12%), perplexity.ai (4%), copilot.microsoft.com (0%), claude.ai (0%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Weak
- Search dependency
- Moderate
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 3/5
- Website description
- Experience the new generation of games and entertainment with Xbox. Explore consoles, new and old Xbox games and accessories to start or add to your collection.
- Country rank country
- US
- Digital health label
- Excellent
- Brand strength detail
- Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.
Extraction
- Detected
- Jun 22, 2026
- signal_type
seo-traffic- signal_subtype
trafficSurge
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/023576e3-1119-428b-9248-b629e5e90380 returns this record as JSON. POST /v1/companies/enrich returns every signal for xbox.com.
{
"signal_id": "023576e3-1119-428b-9248-b629e5e90380",
"signal_type": "seo-traffic",
"signal_subtype": "trafficSurge",
"detected_at": "2026-06-22T07:52:35.858+00:00",
"company": {
"name": "Xbox",
"domain": "xbox.com"
},
"data": {
"trend": "fluctuating",
"summary": "xbox.com traffic surged 35% to 63M monthly visits.",
"traffic": {
"2026-03-01": 47785650,
"2026-04-01": 46900121,
"2026-05-01": 63259713
},
"category": "games/video_games_consoles_and_accessories",
"relevance": 85,
"ai_traffic": {
"total_visits": 427398,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 82.653
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 12.105
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 3.852
},
{
"name": "copilot.microsoft.com",
"rank": 4,
"share": 0
},
{
"name": "claude.ai",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.007
},
"engagement": {
"bounce_rate": 0.367,
"pages_per_visit": 4.446,
"avg_visit_duration_seconds": 225
},
"global_rank": 587,
"mail_visits": 442818,
"country_rank": 496,
"top_keywords": [
{
"cpc": 0.22,
"name": "xbox",
"volume": 1812630,
"estimated_value": 2972790
},
{
"cpc": 0.91,
"name": "xbox cloud gaming",
"volume": 672630,
"estimated_value": 1391740
},
{
"cpc": 0.26,
"name": "xbox game pass",
"volume": 740460,
"estimated_value": 1265220
},
{
"cpc": 0.34,
"name": "forza horizon 6",
"volume": 4152320,
"estimated_value": 732420
},
{
"cpc": 1.85,
"name": "cloud gaming",
"volume": 278930,
"estimated_value": 410880
}
],
"traffic_band": "major",
"category_rank": 9,
"direct_visits": 29985104,
"search_visits": 23342834,
"small_website": false,
"snapshot_date": "2026-05-01T00:00:00+00:00",
"social_visits": 5124037,
"top_countries": {
"BR": 0.097,
"GB": 0.056,
"IN": 0.043,
"MX": 0.047,
"US": 0.268
},
"website_title": "Xbox Official Site: Consoles, Games, and Community | Xbox",
"brand_strength": "strong",
"change_3mo_pct": 32.4,
"change_mom_pct": 34.9,
"referral_visits": 2909947,
"traffic_sources": {
"mail": 0.007,
"paid": 0,
"direct": 0.474,
"search": 0.369,
"social": 0.081,
"referral": 0.046
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.7% (~427,398 visits). Top: chatgpt.com (83%), gemini.google.com (12%), perplexity.ai (4%), copilot.microsoft.com (0%), claude.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "weak",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "3/5",
"website_description": "Experience the new generation of games and entertainment with Xbox. Explore consoles, new and old Xbox games and accessories to start or add to your collection.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 78,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 78: Engagement 78/100 (25%), Volume 100/100 (20%), Brand 95/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 8% of total visits (~5,124,037 visits).",
"engagement_quality_score": 78,
"geo_concentration_detail": "Moderately concentrated traffic: US (27%), BR (10%), GB (6%).",
"referral_strength_detail": "Weak referral strength at 5% of traffic (~2,909,947 visits).",
"search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
"engagement_quality_detail": "High engagement (78/100) with 37% bounce rate, 4.4 pages per visit, and 225-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/023576e3-1119-428b-9248-b629e5e90380 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"xbox.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.