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XboxTraffic surge

xbox.com traffic surged 35% to 63M monthly visits.

What happened

Minimal AI traffic at 0.7% (~427,398 visits). Top: chatgpt.com (83%), gemini.google.com (12%), perplexity.ai (4%), copilot.microsoft.com (0%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
63,259,713
Month over month
+34.9%
3-month change
+32.4%
Global rank
587
Top country
US (27%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
496
Category rank
9
Change, 3 months
+32.4%
Change, month over month
+34.9%
Digital health score
78

Details

Measured month
May 2026
Category
games/video_games_consoles_and_accessories
Mail visits
442,818
Traffic band
Major
Direct visits
29,985,104
Search visits
23,342,834
Small website
No
Snapshot date
May 1, 2026
Social visits
5,124,037
Website title
Xbox Official Site: Consoles, Games, and Community | Xbox
Brand strength
Strong
Referral visits
2,909,947
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~427,398 visits). Top: chatgpt.com (83%), gemini.google.com (12%), perplexity.ai (4%), copilot.microsoft.com (0%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Search dependency
Moderate
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
Experience the new generation of games and entertainment with Xbox. Explore consoles, new and old Xbox games and accessories to start or add to your collection.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/023576e3-1119-428b-9248-b629e5e90380 returns this record as JSON. POST /v1/companies/enrich returns every signal for xbox.com.

{
  "signal_id": "023576e3-1119-428b-9248-b629e5e90380",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-06-22T07:52:35.858+00:00",
  "company": {
    "name": "Xbox",
    "domain": "xbox.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "xbox.com traffic surged 35% to 63M monthly visits.",
    "traffic": {
      "2026-03-01": 47785650,
      "2026-04-01": 46900121,
      "2026-05-01": 63259713
    },
    "category": "games/video_games_consoles_and_accessories",
    "relevance": 85,
    "ai_traffic": {
      "total_visits": 427398,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 82.653
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 12.105
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.852
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "claude.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.367,
      "pages_per_visit": 4.446,
      "avg_visit_duration_seconds": 225
    },
    "global_rank": 587,
    "mail_visits": 442818,
    "country_rank": 496,
    "top_keywords": [
      {
        "cpc": 0.22,
        "name": "xbox",
        "volume": 1812630,
        "estimated_value": 2972790
      },
      {
        "cpc": 0.91,
        "name": "xbox cloud gaming",
        "volume": 672630,
        "estimated_value": 1391740
      },
      {
        "cpc": 0.26,
        "name": "xbox game pass",
        "volume": 740460,
        "estimated_value": 1265220
      },
      {
        "cpc": 0.34,
        "name": "forza horizon 6",
        "volume": 4152320,
        "estimated_value": 732420
      },
      {
        "cpc": 1.85,
        "name": "cloud gaming",
        "volume": 278930,
        "estimated_value": 410880
      }
    ],
    "traffic_band": "major",
    "category_rank": 9,
    "direct_visits": 29985104,
    "search_visits": 23342834,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 5124037,
    "top_countries": {
      "BR": 0.097,
      "GB": 0.056,
      "IN": 0.043,
      "MX": 0.047,
      "US": 0.268
    },
    "website_title": "Xbox Official Site: Consoles, Games, and Community | Xbox",
    "brand_strength": "strong",
    "change_3mo_pct": 32.4,
    "change_mom_pct": 34.9,
    "referral_visits": 2909947,
    "traffic_sources": {
      "mail": 0.007,
      "paid": 0,
      "direct": 0.474,
      "search": 0.369,
      "social": 0.081,
      "referral": 0.046
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~427,398 visits). Top: chatgpt.com (83%), gemini.google.com (12%), perplexity.ai (4%), copilot.microsoft.com (0%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Experience the new generation of games and entertainment with Xbox. Explore consoles, new and old Xbox games and accessories to start or add to your collection.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 78,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 78: Engagement 78/100 (25%), Volume 100/100 (20%), Brand 95/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~5,124,037 visits).",
    "engagement_quality_score": 78,
    "geo_concentration_detail": "Moderately concentrated traffic: US (27%), BR (10%), GB (6%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~2,909,947 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "High engagement (78/100) with 37% bounce rate, 4.4 pages per visit, and 225-second average duration."
  }
}

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