Outbound Travel from guide-driven to interest-oriented, Xiaohongshu signs MOU with Singapore Tourism Board, kicking off a brand-new chapter of cooperation.
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Outbound Travel from guide-driven to interest-oriented, Xiaohongshu signs MOU with Singapore Tourism Board, kicking off a brand-new chapter of cooperation. 2026-05-15 11:00 2183 SINGAPORE, May 15, 2026 /PRNewswire/ - Over the past year, outbound travel has evolved from "relying on travel guides" to "following interest inspiration". Travelers currently pursue spiritual resonance, yearn for the unfamiliar, and seek fresh urban vibes in their travel mindset. Singapore is one of the outbound destinations that can live up to these expectations. Meanwhile, Xiaohongshu boasts 520,000 travel creators with over 1,000 followers, where users define new ways to travel and the industry captures new business opportunities. Driven by both people's longing for this distant place and the strong appeal of exotic styles, Xiaohongshu Business recently established a strategic cooperation with Singapore Tourism Board to jointly seize the market opportunities brought by this transformation. Xiaohongshu has observed that Singapore gathers multiple unique attractions: as one of the destinations in APAC region with regular world-class sports events and flagship live performances, it offers sustained re-visit appeal; its unique urban rhythm meets users' psychological expectations; the local service aesthetics guarantee travelers' demand for in-depth experiences that "return the body to...
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