Xiaohongshu Business Partners with Hong Kong Hotel Industry to Explore New Opportunities for Hong Kong-bound Tourism
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HONG KONG, July 6, 2026 /PRNewswire/ -- Recently, the Hong Kong Hotel Playbook Seminar, jointly organized by Xiaohongshu and the Federation of Hong Kong Hotel Owners, focusing on sustainable business growth for Hong Kong's hotel industry was held at Xiaohongshu's Hong Kong office. The cross-border business team of Xiaohongshu Business held in-depth discussions with participating representatives on how Hong Kong hotels can seize growth opportunities amid the new wave of Hong Kong-bound tourism. From Decision-Making Hub to Transaction Hub: New Strategies for Hong Kong Hotels to Attract China Mainland Tourists Xiaohongshu boasts over 400 million active users every month, including more than 130 million monthly active outbound travel users. Over 90% of users actively search for travel-related content, with YOY growth of 38% in travel-related search volume. The platform has become the top destination for outbound travel decision-making, supporting users' full journey of "browsing guides → searching content → finalizing travel plans". As an increasing number of cultural and tourism consumption decisions are made on Xiaohongshu, the platform's unique value for the hotel industry has become increasingly prominent. (Data source: Xiaohongshu Lingxi Platform data from January 2025 to December 2025; all data has been desensitized) Currently, Hong Kong's hotel industry faces three...
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