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XiaohongshuLaunch

Xiaohongshu Tests Paid Notes Feature

What happened

Xiaohongshu launches Treasure Writer Support Program.

Source

pandaily.comJan 7, 2026

Xiaohongshu Tests Paid Notes Feature

Article excerpt

Xiaohongshu tests paid notes feature. Want to read in a language you're more familiar with? Xiaohongshu is piloting a paid content feature, allowing creators to monetize premium posts as it explores new growth in content and online fiction. Xiaohongshu is reportedly rolling out an internal test of a paid notes feature, allowing creators to charge readers directly for content deemed to have sufficient value. The monetization model currently includes three main formats, covering most mainstream content types. The first is paid downloads of high-resolution original images, aimed primarily at photographers, illustrators, and wallpaper designers. Users can pay to obtain watermark-free, high-resolution files for personal collection or commercial use. The second format is pay-per-note reading, suitable for creators producing in-depth tutorials, industry insights, long-form essays, or fiction. Creators can set a free preview portion - such as the first 20% of a post - after which readers pay a fee (for example, RMB 9.9, approximately USD 1.4) to unlock the full content. The third option is paid access to note collections, designed mainly for serialized content. Creators can bundle novels or tutorial series, offer the first few entries for free, and charge a one-time fee to unlock the entire collection - effectively creating a mini paid column on their profile. As of January 6...

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Extracted from this sentence

That same year, Xiaohongshu stepped up hiring for online literature operations, conducted user surveys on reading and payment habits, and launched a "Treasure Writer Support Program," allocating traffic incentives worth 100 million impressions to encourage original short-form fiction.

Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Treasure Writer Support Program

The full record

From the Signal API record

Details

Category
Launches

Topics and mentions

Product tags

  • campaigns

Job title tags

  • design
  • support

Extraction

Confidence
46%
Detected
Jan 7, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/50209c02-d105-4536-b368-654993ef569c returns this record as JSON. POST /v1/companies/enrich returns every signal for xiaohongshu.com.

{
  "signal_id": "50209c02-d105-4536-b368-654993ef569c",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-01-07T00:00:00+00:00",
  "company": {
    "name": "Xiaohongshu",
    "domain": "xiaohongshu.com"
  },
  "data": {
    "url": "https://pandaily.com/xiaohongshu-tests-paid-notes-feature",
    "title": "Xiaohongshu Tests Paid Notes Feature",
    "excerpt": "Xiaohongshu tests paid notes feature.\n\nWant to read in a language you're more familiar with?\n\nXiaohongshu is piloting a paid content feature, allowing creators to monetize premium posts as it explores new growth in content and online fiction.\n\nXiaohongshu is reportedly rolling out an internal test of a paid notes feature, allowing creators to charge readers directly for content deemed to have sufficient value.\n\nThe monetization model currently includes three main formats, covering most mainstream content types. The first is paid downloads of high-resolution original images, aimed primarily at photographers, illustrators, and wallpaper designers. Users can pay to obtain watermark-free, high-resolution files for personal collection or commercial use.\n\nThe second format is pay-per-note reading, suitable for creators producing in-depth tutorials, industry insights, long-form essays, or fiction. Creators can set a free preview portion - such as the first 20% of a post - after which readers pay a fee (for example, RMB 9.9, approximately USD 1.4) to unlock the full content.\n\nThe third option is paid access to note collections, designed mainly for serialized content. Creators can bundle novels or tutorial series, offer the first few entries for free, and charge a one-time fee to unlock the entire collection - effectively creating a mini paid column on their profile.\n\nAs of January 6...",
    "product": "Treasure Writer Support Program",
    "summary": "Xiaohongshu launches Treasure Writer Support Program.",
    "category": "launches",
    "found_at": "2026-01-07T00:00:00Z",
    "planning": false,
    "image_url": "https://cms-image.pandaily.com/xiaohongshu_99f6d399e8.png",
    "confidence": 0.4552,
    "product_data": {
      "name": "Treasure Writer Support Program",
      "full_text": "Treasure Writer Support Program",
      "fuzzy_match": false
    },
    "product_tags": [
      "campaigns"
    ],
    "published_at": "2026-01-07T00:00:00Z",
    "job_title_tags": [
      "design",
      "support"
    ],
    "article_sentence": "That same year, Xiaohongshu stepped up hiring for online literature operations, conducted user surveys on reading and payment habits, and launched a \"Treasure Writer Support Program,\" allocating traffic incentives worth 100 million impressions to encourage original short-form fiction."
  }
}

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