Xiaohongshu Tests Paid Notes Feature
Article excerpt
Xiaohongshu tests paid notes feature. Want to read in a language you're more familiar with? Xiaohongshu is piloting a paid content feature, allowing creators to monetize premium posts as it explores new growth in content and online fiction. Xiaohongshu is reportedly rolling out an internal test of a paid notes feature, allowing creators to charge readers directly for content deemed to have sufficient value. The monetization model currently includes three main formats, covering most mainstream content types. The first is paid downloads of high-resolution original images, aimed primarily at photographers, illustrators, and wallpaper designers. Users can pay to obtain watermark-free, high-resolution files for personal collection or commercial use. The second format is pay-per-note reading, suitable for creators producing in-depth tutorials, industry insights, long-form essays, or fiction. Creators can set a free preview portion - such as the first 20% of a post - after which readers pay a fee (for example, RMB 9.9, approximately USD 1.4) to unlock the full content. The third option is paid access to note collections, designed mainly for serialized content. Creators can bundle novels or tutorial series, offer the first few entries for free, and charge a one-time fee to unlock the entire collection - effectively creating a mini paid column on their profile. As of January 6...
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That same year, Xiaohongshu stepped up hiring for online literature operations, conducted user surveys on reading and payment habits, and launched a "Treasure Writer Support Program," allocating traffic incentives worth 100 million impressions to encourage original short-form fiction.
