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XiaomiTraffic snapshot

mi.com received 42M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.9% (~396,681 visits). Top: chatgpt.com (80%), gemini.google.com (17%), perplexity.ai (2%), chat.deepseek.com (0%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
42,009,705
Month over month
-3.2%
3-month change
-1.8%
Global rank
1,136
Top country
CN (30%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
136
Change, 3 months
-1.8%
Change, month over month
-3.2%
Digital health score
70

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/consumer_electronics
Mail visits
336,078
Traffic band
Major
Direct visits
14,367,319
Search visits
20,794,804
Small website
No
Snapshot date
Jul 1, 2026
Social visits
1,428,330
Website title
Xiaomi United States | Xiaomi Official Website
Brand strength
Moderate
Referral visits
3,360,776
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.9% (~396,681 visits). Top: chatgpt.com (80%), gemini.google.com (17%), perplexity.ai (2%), chat.deepseek.com (0%), claude.ai (0%).
Geo concentration
Moderately concentrated
Consecutive months
1
Brand keyword ratio
1/5
Website description
Xiaomi, a global company producing quality products at honest pricing.
Country rank country
CN
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 70: Engagement 61/100 (25%), Volume 100/100 (20%), Brand 68/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 9/100 (10%).
Social traffic detail
Low social traffic at 3% of total visits (~1,428,330 visits).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7efe4350-a7b8-41c3-9f57-b92b7e8c94f1 returns this record as JSON. POST /v1/companies/enrich returns every signal for mi.com.

{
  "signal_id": "7efe4350-a7b8-41c3-9f57-b92b7e8c94f1",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:57:44.321+00:00",
  "company": {
    "name": "Xiaomi",
    "domain": "mi.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mi.com received 42M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 42786754,
      "2026-06-01": 43383481,
      "2026-07-01": 42009705
    },
    "category": "computers_electronics_and_technology/consumer_electronics",
    "relevance": 10.8,
    "ai_traffic": {
      "top_prompts": [
        "What are the key features and specifications to compare when choosing a modern smartphone under a mid-range budget?",
        "How can I set up and optimize a new smartphone for better battery life and performance right out of the box?",
        "Which smartphone models offer the best camera performance for low-light photography under a constrained budget, and how do their camera modes differ?"
      ],
      "total_visits": 396681,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 79.855
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 17.257
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 2.329
        },
        {
          "name": "chat.deepseek.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "claude.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.419,
      "pages_per_visit": 3.726,
      "avg_visit_duration_seconds": 153
    },
    "global_rank": 1136,
    "mail_visits": 336078,
    "country_rank": 136,
    "top_keywords": [
      {
        "cpc": 0.15,
        "name": "xiaomi",
        "volume": 1197540,
        "estimated_value": 1880240
      },
      {
        "cpc": 0.14,
        "name": "redmi",
        "volume": 144570,
        "estimated_value": 403740
      },
      {
        "cpc": 0.53,
        "name": "mi",
        "volume": 313160,
        "estimated_value": 293270
      },
      {
        "cpc": 0.18,
        "name": "小米",
        "volume": 120280,
        "estimated_value": 275750
      },
      {
        "cpc": 0.11,
        "name": "poco x8 pro",
        "volume": 434540,
        "estimated_value": 245710
      }
    ],
    "traffic_band": "major",
    "direct_visits": 14367319,
    "search_visits": 20794804,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 1428330,
    "top_countries": {
      "CN": 0.295,
      "DE": 0.032,
      "IN": 0.083,
      "TR": 0.033,
      "TW": 0.048
    },
    "website_title": "Xiaomi United States | Xiaomi Official Website",
    "brand_strength": "moderate",
    "change_3mo_pct": -1.8,
    "change_mom_pct": -3.2,
    "referral_visits": 3360776,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.342,
      "search": 0.495,
      "social": 0.034,
      "referral": 0.08
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~396,681 visits). Top: chatgpt.com (80%), gemini.google.com (17%), perplexity.ai (2%), chat.deepseek.com (0%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "Xiaomi, a global company producing quality products at honest pricing.",
    "country_rank_country": "CN",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 70: Engagement 61/100 (25%), Volume 100/100 (20%), Brand 68/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~1,428,330 visits).",
    "engagement_quality_score": 61,
    "geo_concentration_detail": "Moderately concentrated traffic: CN (30%), IN (8%), TW (5%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~3,360,776 visits).",
    "search_dependency_detail": "Moderate search dependency at 50% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (61/100) with 42% bounce rate, 3.7 pages per visit, and 153-second average duration."
  }
}

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