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XiaomiTraffic decline

mi.com traffic declined 16% to 42M monthly visits.

What happened

Minimal AI traffic at 0.4% (~183,261 visits). Top: chatgpt.com (57%), gemini.google.com (39%), perplexity.ai (2%), copilot.microsoft.com (0%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
42,088,603
Month over month
-15.8%
3-month change
+7.2%
Global rank
985
Top country
CN (32%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
124
Change, 3 months
+7.2%
Change, month over month
-15.8%
Digital health score
70

Details

Measured month
Apr 2026
Category
computers_electronics_and_technology/consumer_electronics
Mail visits
378,797
Traffic band
Major
Direct visits
13,720,885
Search visits
22,138,605
Small website
No
Snapshot date
Apr 1, 2026
Social visits
1,304,747
Website title
Xiaomi United States
Brand strength
Moderate
Referral visits
3,451,265
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~183,261 visits). Top: chatgpt.com (57%), gemini.google.com (39%), perplexity.ai (2%), copilot.microsoft.com (0%), claude.ai (0%).
Geo concentration
Moderately concentrated
Search dependency
High
Consecutive months
1
Brand keyword ratio
1/5
Website description
If the router can’t connect to 2.4GHz/5GHz WiFi, please refer to the following troubleshooting solutions:1. If the wireless terminal cannot detect the
Country rank country
CN
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 70: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 65/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).

Extraction

Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9211c876-fe5e-434a-b95b-0230b7514a4c returns this record as JSON. POST /v1/companies/enrich returns every signal for mi.com.

{
  "signal_id": "9211c876-fe5e-434a-b95b-0230b7514a4c",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-06-01T12:44:20.22+00:00",
  "company": {
    "name": "Xiaomi",
    "domain": "mi.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mi.com traffic declined 16% to 42M monthly visits.",
    "traffic": {
      "2026-02-01": 39263284,
      "2026-03-01": 49993228,
      "2026-04-01": 42088603
    },
    "category": "computers_electronics_and_technology/consumer_electronics",
    "relevance": 53.8,
    "ai_traffic": {
      "total_visits": 183261,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 57.227
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 38.673
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 1.99
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "claude.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.404,
      "pages_per_visit": 3.971,
      "avg_visit_duration_seconds": 161
    },
    "global_rank": 985,
    "mail_visits": 378797,
    "country_rank": 124,
    "top_keywords": [
      {
        "cpc": 0.19,
        "name": "xiaomi",
        "volume": 1233990,
        "estimated_value": 2320240
      },
      {
        "cpc": 0.44,
        "name": "mi",
        "volume": 388830,
        "estimated_value": 529060
      },
      {
        "cpc": 0.18,
        "name": "poco x8 pro",
        "volume": 442350,
        "estimated_value": 371780
      },
      {
        "cpc": 0.16,
        "name": "redmi",
        "volume": 127850,
        "estimated_value": 363200
      },
      {
        "cpc": 0.18,
        "name": "小米",
        "volume": 144350,
        "estimated_value": 328010
      }
    ],
    "traffic_band": "major",
    "direct_visits": 13720885,
    "search_visits": 22138605,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 1304747,
    "top_countries": {
      "CN": 0.316,
      "ES": 0.034,
      "IN": 0.08,
      "TR": 0.033,
      "TW": 0.051
    },
    "website_title": "Xiaomi United States",
    "brand_strength": "moderate",
    "change_3mo_pct": 7.2,
    "change_mom_pct": -15.8,
    "referral_visits": 3451265,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.326,
      "search": 0.526,
      "social": 0.031,
      "referral": 0.082
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~183,261 visits). Top: chatgpt.com (57%), gemini.google.com (39%), perplexity.ai (2%), copilot.microsoft.com (0%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "If the router can’t connect to 2.4GHz/5GHz WiFi, please refer to the following troubleshooting solutions:1. If the wireless terminal cannot detect the",
    "country_rank_country": "CN",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 70: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 65/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~1,304,747 visits).",
    "engagement_quality_score": 65,
    "geo_concentration_detail": "Moderately concentrated traffic: CN (32%), IN (8%), TW (5%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~3,451,265 visits).",
    "search_dependency_detail": "High search dependency at 53% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (65/100) with 40% bounce rate, 4 pages per visit, and 161-second average duration."
  }
}

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