Yelp Partners With OpenAI to Bring Reviews to ChatGPT
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Yelp is licensing its trove of local reviews, ratings, and photos to OpenAI, giving ChatGPT a real-time source of business recommendations. The non-exclusive agreement lets ChatGPT pull Yelp content directly into answers when users ask about restaurants, shops, or local services, with Yelp branding and links attached to the listings it supplies. OpenAI controls how that information is presented. For Yelp, the arrangement extends a distribution strategy it already runs with Apple Maps and Yahoo, where it supplies the business data other platforms display. Placing that same content inside a chatbot treats generative AI as another surface for reach rather than a competitor to wall its data off from. Financial terms were not disclosed, and Yelp says the deal does not prevent it from striking similar agreements with other AI companies. As AI assistants take on more everyday queries, the moment a consumer discovers a local business is shifting away from Yelp's own app and toward however a chatbot summarizes and ranks options. With ChatGPT, the most-used AI chatbot in the U.S. as of June, that presentation increasingly determines which businesses get seen. A restaurant or plumber that once managed its reputation through a Yelp profile now depends on how OpenAI surfaces that profile inside a conversation it does not control. Yelp's calculation is that broad exposure reinforces its...
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