Skip to main content
Autobound logo
Yum BrandsTraffic snapshot

yum.com received 1M monthly visits with traffic from 5 countries.

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,467,152
Month over month
+4.6%
3-month change
+9.5%
Global rank
30,662
Top country
US (46%)
Trend
Consecutive growth

More from Yum Brands

Company page →

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
12,462
Category rank
231
Change, 3 months
+9.5%
Change, month over month
+4.6%
Digital health score
80

Details

Measured month
Jul 2026
Category
food_and_drink/restaurants_and_delivery
Mail visits
32,277
Traffic band
Established
Direct visits
673,423
Search visits
220,073
Small website
No
Snapshot date
Jul 1, 2026
Social visits
136,445
Website title
How We Work
Brand strength
Strong
Referral visits
381,460
AI traffic detail
None AI traffic at 0% (~301 visits). Top: chatgpt.com (11%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Website description
kfc, pizza hut, taco bell
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate
Brand strength detail
Strong brand recognition with 46% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 80: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

Get every website traffic signal for Yum Brands and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Yum Brands this week?”

    MCP setup guide

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

    Signal API

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/b29256c4-5a24-49bb-96d8-f05357e4cd31 returns this record as JSON. POST /v1/companies/enrich returns every signal for yum.com.

{
  "signal_id": "b29256c4-5a24-49bb-96d8-f05357e4cd31",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:55:09.151+00:00",
  "company": {
    "name": "Yum Brands",
    "domain": "yum.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "yum.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 1339804,
      "2026-06-01": 1402001,
      "2026-07-01": 1467152
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 13,
    "ai_traffic": {
      "total_visits": 301,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 11.14
        }
      ],
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.327,
      "pages_per_visit": 6.155,
      "avg_visit_duration_seconds": 373
    },
    "global_rank": 30662,
    "mail_visits": 32277,
    "country_rank": 12462,
    "top_keywords": [
      {
        "cpc": 1.58,
        "name": "yum brands",
        "volume": 24940,
        "estimated_value": 14800
      },
      {
        "cpc": 0.55,
        "name": "the vault kfc",
        "volume": 9590,
        "estimated_value": 9170
      },
      {
        "cpc": 1.22,
        "name": "yum",
        "volume": 13520,
        "estimated_value": 7350
      },
      {
        "cpc": 1.77,
        "name": "yum! brands",
        "volume": 6550,
        "estimated_value": 4600
      },
      {
        "cpc": 1.58,
        "name": "kfc vault",
        "volume": 4100,
        "estimated_value": 4280
      }
    ],
    "traffic_band": "established",
    "category_rank": 231,
    "direct_visits": 673423,
    "search_visits": 220073,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 136445,
    "top_countries": {
      "AU": 0.144,
      "AZ": 0.048,
      "GB": 0.056,
      "IN": 0.052,
      "US": 0.463
    },
    "website_title": "How We Work",
    "brand_strength": "strong",
    "change_3mo_pct": 9.5,
    "change_mom_pct": 4.6,
    "referral_visits": 381460,
    "traffic_sources": {
      "mail": 0.022,
      "paid": 0,
      "direct": 0.459,
      "search": 0.15,
      "social": 0.093,
      "referral": 0.26
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~301 visits). Top: chatgpt.com (11%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "kfc, pizza hut, taco bell",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 46% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 80: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~136,445 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Moderately concentrated traffic: US (46%), AU (14%), GB (6%).",
    "referral_strength_detail": "Strong referral strength at 26% of traffic (~381,460 visits).",
    "search_dependency_detail": "Low search dependency at 15% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 6.2 pages per visit, and 373-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.