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Yum BrandsSustained growth

yum.com shows sustained growth with 3 consecutive months of increases, up 20% overall to 1M.

What happened

Minimal AI traffic at 0.2% (~2,496 visits). Top: chatgpt.com (64%), perplexity.ai (30%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,318,065
Month over month
+7.1%
3-month change
+19.8%
Global rank
32,079
Top country
US (42%)
Trend
Consecutive growth

More from Yum Brands

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The full record

From the Signal API record

Numbers

Country rank
14,243
Category rank
252
Change, 3 months
+19.8%
Change, month over month
+7.1%
Digital health score
78

Details

Measured month
Apr 2026
Category
food_and_drink/restaurants_and_delivery
Mail visits
34,270
Traffic band
Established
Direct visits
512,727
Search visits
220,117
Small website
No
Snapshot date
Apr 1, 2026
Social visits
93,583
Website title
Franchising and Real Estate
Brand strength
Moderate
Referral visits
448,142
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~2,496 visits). Top: chatgpt.com (64%), perplexity.ai (30%).
Geo concentration
Moderately concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Website description
kfc, pizza hut, taco bell
Country rank country
US
Digital health label
Excellent
Brand strength detail
Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/2755aa80-cf8c-43af-aa91-6827c60b86c8 returns this record as JSON. POST /v1/companies/enrich returns every signal for yum.com.

{
  "signal_id": "2755aa80-cf8c-43af-aa91-6827c60b86c8",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-06-01T12:43:18.025+00:00",
  "company": {
    "name": "Yum Brands",
    "domain": "yum.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "yum.com shows sustained growth with 3 consecutive months of increases, up 20% overall to 1M.",
    "traffic": {
      "2026-02-01": 1099883,
      "2026-03-01": 1230505,
      "2026-04-01": 1318065
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 19.9,
    "ai_traffic": {
      "total_visits": 2496,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 64.31
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 29.718
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.316,
      "pages_per_visit": 6.148,
      "avg_visit_duration_seconds": 280
    },
    "global_rank": 32079,
    "mail_visits": 34270,
    "country_rank": 14243,
    "top_keywords": [
      {
        "cpc": 0.36,
        "name": "taco bell",
        "volume": 659580,
        "estimated_value": 12780
      },
      {
        "cpc": 1.71,
        "name": "yum brands",
        "volume": 19320,
        "estimated_value": 12240
      },
      {
        "cpc": 1.67,
        "name": "yum",
        "volume": 20810,
        "estimated_value": 9660
      },
      {
        "cpc": 0.66,
        "name": "the vault kfc",
        "volume": 7610,
        "estimated_value": 4500
      },
      {
        "name": "yum! brands",
        "volume": 6790,
        "estimated_value": 4290
      }
    ],
    "traffic_band": "established",
    "category_rank": 252,
    "direct_visits": 512727,
    "search_visits": 220117,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 93583,
    "top_countries": {
      "AU": 0.123,
      "GB": 0.078,
      "IN": 0.046,
      "TH": 0.088,
      "US": 0.42
    },
    "website_title": "Franchising and Real Estate",
    "brand_strength": "moderate",
    "change_3mo_pct": 19.8,
    "change_mom_pct": 7.1,
    "referral_visits": 448142,
    "traffic_sources": {
      "mail": 0.026,
      "paid": 0,
      "direct": 0.389,
      "search": 0.167,
      "social": 0.071,
      "referral": 0.34
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~2,496 visits). Top: chatgpt.com (64%), perplexity.ai (30%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "kfc, pizza hut, taco bell",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 78,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 78: Engagement 91/100 (25%), Volume 100/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~93,583 visits).",
    "engagement_quality_score": 91,
    "geo_concentration_detail": "Moderately concentrated traffic: US (42%), AU (12%), TH (9%).",
    "referral_strength_detail": "Strong referral strength at 34% of traffic (~448,142 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "High engagement (91/100) with 32% bounce rate, 6.1 pages per visit, and 280-second average duration."
  }
}

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