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ZillowTraffic snapshot

zillowgroup.com received 280K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~1,072 visits). Top: perplexity.ai (23%), chatgpt.com (6%), gemini.google.com (6%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
280,334
Month over month
-9.9%
3-month change
-5.8%
Global rank
151,179
Top country
US (83%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
36,495
Category rank
419
Change, 3 months
-5.8%
Change, month over month
-9.9%
Digital health score
63

Details

Measured month
Jul 2026
Category
business_and_consumer_services/real_estate
Mail visits
6,448
Traffic band
Developing
Direct visits
158,389
Search visits
37,284
Small website
No
Snapshot date
Jul 1, 2026
Social visits
13,736
Website title
Zillow, Regional Leaders Launch Digital Tool to Help House Homeless
Brand strength
Strong
Referral visits
63,355
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~1,072 visits). Top: perplexity.ai (23%), chatgpt.com (6%), gemini.google.com (6%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
Moderate
Brand keyword ratio
2/5
Website description
New tool helps the Housing Connector organization connect homeless with homes they can qualify for. Chauncey Williamson of Seattle was homeless for the last two years. He applied for 20 apartments, and each time he got his hopes up. But...
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 56% direct traffic. Brand keyword ratio: 2/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e7defb18-99a5-42b0-a2dd-81379671ea72 returns this record as JSON. POST /v1/companies/enrich returns every signal for zillowgroup.com.

{
  "signal_id": "e7defb18-99a5-42b0-a2dd-81379671ea72",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T12:24:06.335+00:00",
  "company": {
    "name": "Zillow",
    "domain": "zillowgroup.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "zillowgroup.com received 280K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 297707,
      "2026-06-01": 311236,
      "2026-07-01": 280334
    },
    "category": "business_and_consumer_services/real_estate",
    "relevance": 23.8,
    "ai_traffic": {
      "total_visits": 1072,
      "top_platforms": [
        {
          "name": "perplexity.ai",
          "rank": 1,
          "share": 22.86
        },
        {
          "name": "chatgpt.com",
          "rank": 2,
          "share": 6.055
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 6.038
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.285,
      "pages_per_visit": 3.63,
      "avg_visit_duration_seconds": 108
    },
    "global_rank": 151179,
    "mail_visits": 6448,
    "country_rank": 36495,
    "top_keywords": [
      {
        "cpc": 0.37,
        "name": "zillow",
        "volume": 6603870,
        "estimated_value": 58390
      },
      {
        "cpc": 4.18,
        "name": "zillow api",
        "volume": 6880,
        "estimated_value": 5400
      },
      {
        "name": "zilow",
        "volume": 63760,
        "estimated_value": 3000
      },
      {
        "name": "cillow academy",
        "volume": 320,
        "estimated_value": 300
      },
      {
        "cpc": 0.37,
        "name": "zillo",
        "volume": 33470,
        "estimated_value": 280
      }
    ],
    "traffic_band": "developing",
    "category_rank": 419,
    "direct_visits": 158389,
    "search_visits": 37284,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 13736,
    "top_countries": {
      "CA": 0.006,
      "MX": 0.094,
      "UA": 0.01,
      "US": 0.825,
      "VN": 0.008
    },
    "website_title": "Zillow, Regional Leaders Launch Digital Tool to Help House Homeless",
    "brand_strength": "strong",
    "change_3mo_pct": -5.8,
    "change_mom_pct": -9.9,
    "referral_visits": 63355,
    "traffic_sources": {
      "mail": 0.023,
      "paid": 0,
      "direct": 0.565,
      "search": 0.133,
      "social": 0.049,
      "referral": 0.226
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~1,072 visits). Top: perplexity.ai (23%), chatgpt.com (6%), gemini.google.com (6%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "New tool helps the Housing Connector organization connect homeless with homes they can qualify for. Chauncey Williamson of Seattle was homeless for the last two years. He applied for 20 apartments, and each time he got his hopes up. But Williamson was denied every apartment because of his credit history. “You want to be off [...]Read More...",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 56% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 63: Engagement 63/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~13,736 visits).",
    "engagement_quality_score": 63,
    "geo_concentration_detail": "Highly concentrated traffic: US (83%), MX (9%), UA (1%).",
    "referral_strength_detail": "Strong referral strength at 23% of traffic (~63,355 visits).",
    "search_dependency_detail": "Low search dependency at 13% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (63/100) with 28% bounce rate, 3.6 pages per visit, and 108-second average duration."
  }
}

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