This creates a need for new digital marketing technologies, e-commerce capabilities, and consumer-focused advertising strategies.
Filing excerpt
In certain markets, including the U.S., pet owners are taking a more active role in product purchasing decisions, and as a result we are increasingly investing in direct-to-consumer marketing efforts.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Regions named
sec-10kchannelShiftGet every 10-K signal for Zoetis and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Zoetis this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/a798497d-fafa-45df-848b-16a777f673be returns this record as JSON. POST /v1/companies/enrich returns every signal for zoetis.com.
{
"signal_id": "a798497d-fafa-45df-848b-16a777f673be",
"signal_type": "sec-10k",
"signal_subtype": "channelShift",
"detected_at": "2026-02-17T06:31:12.916+00:00",
"company": {
"name": "Zoetis",
"domain": "zoetis.com"
},
"data": {
"detail": "The company is shifting its marketing focus to directly engage pet owners, moving beyond traditional veterinarian channels. This creates a need for new digital marketing technologies, e-commerce capabilities, and consumer-focused advertising strategies.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Increasing investment in direct-to-consumer (DTC) marketing efforts",
"excerpts": "In certain markets, including the U.S., pet owners are taking a more active role in product purchasing decisions, and as a result we are increasingly investing in direct-to-consumer marketing efforts.",
"relevance": 0.8,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1555280/000155528026000011/zts-20251231.htm",
"filing_date": "2026-02-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "New channel tools needed",
"signal_category": "market",
"regions_mentioned": [
"U.S."
],
"technologies_mentioned": [
"e-commerce"
]
}
}
curl https://signals.autobound.ai/v1/signals/a798497d-fafa-45df-848b-16a777f673be \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"zoetis.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.