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ZoetisTraffic snapshot

zoetis.com received 316K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~882 visits). Top: chatgpt.com (92%), gemini.google.com (8%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
316,452
Month over month
+12.3%
3-month change
+8.5%
Global rank
157,041
Top country
US (66%)
Trend
Fluctuating

More from Zoetis

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The full record

From the Signal API record

Numbers

Country rank
52,903
Category rank
318
Change, 3 months
+8.5%
Change, month over month
+12.3%
Digital health score
61

Details

Measured month
Jul 2026
Category
pets_and_animals/pet_food_and_supplies
Mail visits
7,278
Traffic band
Developing
Direct visits
218,352
Search visits
67,404
Small website
No
Snapshot date
Jul 1, 2026
Social visits
2,848
Website title
Zoetis Awards & Recognition | Zoetis
Brand strength
Strong
Referral visits
17,721
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~882 visits). Top: chatgpt.com (92%), gemini.google.com (8%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Brand keyword ratio
3/5
Website description
At Zoetis, we're proud to be moving the animal health industry forward. Explore our most recent awards and recognition for our company and products.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 69% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/134587ea-75d6-4971-b408-63ff127ee0f9 returns this record as JSON. POST /v1/companies/enrich returns every signal for zoetis.com.

{
  "signal_id": "134587ea-75d6-4971-b408-63ff127ee0f9",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:49:04.384+00:00",
  "company": {
    "name": "Zoetis",
    "domain": "zoetis.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "zoetis.com received 316K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 291548,
      "2026-06-01": 281749,
      "2026-07-01": 316452
    },
    "category": "pets_and_animals/pet_food_and_supplies",
    "relevance": 29.6,
    "ai_traffic": {
      "total_visits": 882,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.671
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.329
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.424,
      "pages_per_visit": 2.547,
      "avg_visit_duration_seconds": 196
    },
    "global_rank": 157041,
    "mail_visits": 7278,
    "country_rank": 52903,
    "top_keywords": [
      {
        "cpc": 0.94,
        "name": "zoetis",
        "volume": 31540,
        "estimated_value": 19070
      },
      {
        "cpc": 1.21,
        "name": "zoetis careers",
        "volume": 1600,
        "estimated_value": 2130
      },
      {
        "cpc": 3.26,
        "name": "rimadyl",
        "volume": 6600,
        "estimated_value": 820
      },
      {
        "cpc": 1.11,
        "name": "zoetis inc",
        "volume": 1920,
        "estimated_value": 750
      },
      {
        "name": "zoetics",
        "volume": 570,
        "estimated_value": 530
      }
    ],
    "traffic_band": "developing",
    "category_rank": 318,
    "direct_visits": 218352,
    "search_visits": 67404,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 2848,
    "top_countries": {
      "AR": 0.017,
      "AU": 0.086,
      "MX": 0.022,
      "US": 0.655,
      "VN": 0.012
    },
    "website_title": "Zoetis Awards & Recognition | Zoetis",
    "brand_strength": "strong",
    "change_3mo_pct": 8.5,
    "change_mom_pct": 12.3,
    "referral_visits": 17721,
    "traffic_sources": {
      "mail": 0.023,
      "paid": 0,
      "direct": 0.69,
      "search": 0.213,
      "social": 0.009,
      "referral": 0.056
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~882 visits). Top: chatgpt.com (92%), gemini.google.com (8%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "At Zoetis, we're proud to be moving the animal health industry forward. Explore our most recent awards and recognition for our company and products.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 61,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 69% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 61: Engagement 56/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~2,848 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Highly concentrated traffic: US (66%), AU (9%), MX (2%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~17,721 visits).",
    "search_dependency_detail": "Low search dependency at 21% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 42% bounce rate, 2.5 pages per visit, and 196-second average duration."
  }
}

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