Zscaler: Partners must evolve beyond product sales to secure the AI era

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  "detected_at": "2026-08-17T00:43:59+00:00",
  "company": {
    "name": "Zscaler",
    "domain": "zscaler.com"
  },
  "data": {
    "url": "https://www.crnasia.com/news/2026/cybersecurity/zscaler-partners-must-evolve-beyond-product-sales-to-secure",
    "title": "Zscaler: Partners must evolve beyond product sales to secure the AI era - CRN Asia",
    "excerpt": "Foad Farrokhnia, VP of Channels and Alliances, Asia Pacific and Japan, Zscaler believes that partners need to go beyond just selling products but also show more value to customers by becoming trusted advisors to them. In the Asia Pacific region, organizations remain challenged in securing their data, especially when it comes to managing and having visibility over employees using AI for work. Shadow AI remains a constant problem with employees continuing to access many AI sites despite organizations having guardrails in place in how AI is used and accessed. At Zscaler ZenithLive Summit in Las Vegas in June this year, the cybersecurity vendor unveiled several new products as it looks to tackle the increasing security challenges organizations are facing in their AI journey. Zero trust becomes an increasingly important aspect in the AI era, with organizations wanting to have more visibility, not just on their employees but also on AI agents that are being deployed throughout the organization. For Zcaler’s partner ecosystem, while the market opportunity is there, Foad Farrokhnia, VP of Channels and Alliances, Asia Pacific and Japan, Zscaler believes that partners need to go beyond just selling products but also show more value to customers by becoming trusted advisors to them. In a conversation with CRN Asia, Farrokhnia discusses the trends he is seeing in the region as well as the...",
    "product": "Zscaler Endpoint AI Security",
    "summary": "Zscaler has launched Zscaler Endpoint AI Security, a new product to help customers find and stop AI-related threats on employee devices.",
    "planning": false,
    "image_url": "https://www.crnasia.com/news/2026/cybersecurity/media_1aa5e5dcfc53644db4124a6df5531307f2bd1ff1b.jpg?width=1200&format=pjpg&optimize=medium",
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    "product_data": {
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      "full_text": "Zscaler Endpoint AI Security",
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    "published_at": "2026-08-17T00:43:59Z",
    "article_sentence": "These include Zscaler AI Broker which helps secure agentic communications through MCP and A2A brokers and Zscaler Endpoint AI Security that helps customers find and stop AI-related threats on employee devices, including risks hidden in browsers, plugins, extensions, and local AI tools."
  }
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