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AbbottLaunch

Abbott Unveils First Whole Milk Ready-To-Feed Infant Formula In U.S.

What happened

Abbott has launched Similac 360 Total Care Made With Whole Milk, the first and only ready-to-feed liquid infant formula in the United States made with whole milk.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Photo: Kseniia Kapris / iStock / Getty Images Abbott has launched Similac 360 Total Care Made With Whole Milk, the first and only ready-to-feed liquid infant formula in the United States made with whole milk. The announcement was made Monday (August 31), marking a new option for parents seeking alternatives to traditional infant formula. According to Abbott, Similac 360 Total Care Made With Whole Milk is designed to closely resemble breast milk, offering parents a new feeding choice. Misha Pardubicka-Jenkins, Abbott's U.S. vice president and general manager for pediatric nutrition, said in a press release, "Parents have been asking for more whole milk options, and we wanted to give them something they couldn't get anywhere else." The formula contains a unique blend of five immune-nourishing prebiotics and is intended as a complete or partial substitute for breast milk. Abbott highlights that the formula is their closest yet to breast milk, aiming to support babies' immune systems, digestive health, and brain development. The new formula is part of Abbott's continued investment in infant nutrition. As explained on the Similac official website, the product is ready-to-feed and designed with convenience in mind, appealing to parents looking for easy-to-use options. Parents can also join the MySimilac Rewards program for personalized nutritional guidance and other benefits...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Similac 360 Total Care Made With Whole Milk
Takes effect
Aug 31, 2026
Location
United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • medical

Extraction

Confidence
95%
Detected
Aug 31, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f8d3871f-22ab-3491-9f43-83de04affda6 returns this record as JSON. POST /v1/companies/enrich returns every signal for abbott.com.

{
  "signal_id": "f8d3871f-22ab-3491-9f43-83de04affda6",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-08-31T18:53:00+00:00",
  "company": {
    "name": "Abbott",
    "domain": "abbott.com"
  },
  "data": {
    "url": "https://700wlw.iheart.com/content/2026-08-31-abbott-unveils-first-whole-milk-ready-to-feed-infant-formula-in-us/",
    "title": "Abbott Unveils First Whole Milk Ready-To-Feed Infant Formula In U.S. - 700WLW",
    "excerpt": "Photo : Kseniia Kapris / iStock / Getty Images Abbott has launched Similac 360 Total Care Made With Whole Milk, the first and only ready-to-feed liquid infant formula in the United States made with whole milk. The announcement was made Monday (August 31), marking a new option for parents seeking alternatives to traditional infant formula. According to Abbott, Similac 360 Total Care Made With Whole Milk is designed to closely resemble breast milk, offering parents a new feeding choice. Misha Pardubicka-Jenkins , Abbott’s U.S. vice president and general manager for pediatric nutrition, said in a press release, \"Parents have been asking for more whole milk options , and we wanted to give them something they couldn't get anywhere else.\" The formula contains a unique blend of five immune-nourishing prebiotics and is intended as a complete or partial substitute for breast milk. Abbott highlights that the formula is their closest yet to breast milk, aiming to support babies’ immune systems, digestive health, and brain development. The new formula is part of Abbott’s continued investment in infant nutrition. As explained on the Similac official website, the product is ready-to-feed and designed with convenience in mind , appealing to parents looking for easy-to-use options. Parents can also join the MySimilac Rewards program for personalized nutritional guidance and other benefits...",
    "product": "Similac 360 Total Care Made With Whole Milk",
    "summary": "Abbott has launched Similac 360 Total Care Made With Whole Milk, the first and only ready-to-feed liquid infant formula in the United States made with whole milk.",
    "location": "United States",
    "planning": false,
    "image_url": "https://i.iheart.com/v3/re/assets.getty/6a95ce97e255b8421dd9b24d?ops=gravity(%22north%22),fit(1200,675),quality(65)",
    "confidence": 0.95,
    "product_data": {
      "name": "Similac 360 Total Care Made With Whole Milk",
      "full_text": "Similac 360 Total Care Made With Whole Milk",
      "fuzzy_match": false
    },
    "product_tags": [
      "medical"
    ],
    "published_at": "2026-08-31T18:53:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-08-31",
    "article_sentence": "Abbott has launched Similac 360 Total Care Made With Whole Milk, the first and only ready-to-feed liquid infant formula in the United States made with whole milk."
  }
}

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