Atmos™ Rewards expands with customized ways to earn, more benefits, new partners, broader access to premium experiences and a new debit card offering
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New offerings make Atmos Rewards more valuable for all types of travelers before, during and between trips SEATTLE, Sept. 29, 2026 /PRNewswire/ -- Alaska Air Group is unveiling the next phase of Atmos™ Rewards, the award-winning loyalty program for Alaska Airlines and Hawaiian Airlines, with more ways for members to earn, engage and access value. What's new at a glance "With Atmos Rewards, we're building a program for all types of travelers. While many loyalty programs focus their richest rewards on a small group of travelers, we're expanding choice, flexibility and value for members across a wide range of travel styles," said Brett Catlin, Senior Vice President of Network, Loyalty and Partnerships at Alaska Airlines. "By bringing together Alaska's deep West Coast customer base and Hawaiian's trusted presence in Hawaiʻi and across the Pacific, we're giving guests more choice in how they earn and redeem, richer benefits and more reasons to engage across a broader network through unique lifestyle partnerships while building a more durable earnings platform for Alaska Air Group." As Alaska grows, Atmos Rewards connects members to a broader travel platform spanning Alaska, Hawaiian, one world and more than 30 global airline partners serving more than 1,100 destinations. The program is designed to make that expanding network more useful to different types of travelers through...
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