Alaska Airlines teams up with world champion Seattle quarterback Sam Darnold to launch multi-year partnership celebrating Seattle, Alaska's loyal guests and its growing global...

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-20T12:02:31+00:00",
  "company": {
    "name": "Alaska Airlines",
    "domain": "alaskaair.com"
  },
  "data": {
    "url": "https://news.alaskaair.com/company/alaska-airlines-teams-up-with-world-champion-seattle-quarterback-sam-darnold/",
    "title": "Alaska Airlines teams up with world champion Seattle quarterback Sam Darnold to launch multi-year partnership celebrating Seattle, Alaska's loyal guests and its growing global network - Alaska Airlines",
    "contact": "Sam Darnold",
    "excerpt": "The multi-year partnership will feature Sam Darnold alongside Alaska employees in social content, traditional media and unique guest moments throughout the football season and beyond. The first campaign for this partnership will spotlight Alaska’s new nonstop routes from Seattle to Paris and Athens as the airline continues expanding its global network from the Pacific Northwest. The partnership connects Seattle hometown pride with its next era of growth, including a more premium travel experience, Atmos™ Rewards and the broader evolution of the Alaska and Hawaiian brands. Alaska Airlines today announced a multi-year partnership with Seattle quarterback Sam Darnold, launching a Seattle-rooted campaign that uses football-season energy to spotlight the airline’s global growth and newest nonstop routes from Seattle to Paris and Athens. The campaign showcases Seattle hometown pride, Alaska employees and a remarkable guest experience as the airline enters its next chapter of growth. With Paris and Athens joining Alaska’s international lineup from Seattle, Darnold will help travelers see what’s next, from new places to go, to new ways to engage through Atmos™ Rewards and a more premium global travel experience. Sam knows how to compete on a global stage, and that play-to-win mindset totally aligns with our approach at Alaska Airlines. Partnering with a world champion like Sam is a...",
    "summary": "Alaska Airlines announced a multi-year partnership with Seattle quarterback Sam Darnold to promote the airline's global growth and new routes.",
    "location": "Seattle, Washington, USA",
    "planning": false,
    "image_url": "https://news.alaskaair.com/wp-content/uploads/2026/08/Sam-Hero.jpg?resize=1600,900",
    "confidence": 0.9,
    "published_at": "2026-08-20T12:02:31Z",
    "location_data": [
      {
        "city": "Seattle",
        "state": "Washington",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Alaska Airlines today announced a multi-year partnership with Seattle quarterback Sam Darnold, launching a Seattle-rooted campaign that uses football-season energy to spotlight the airline’s global growth and newest nonstop routes from Seattle to Paris and Athens."
  }
}

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