10-K · latest 10
What Adobe's 10-K filings say
- SEC EDGAR
10-K
Filed · 12 signals
Adobe is executing a company-wide strategy to infuse AI into its entire product portfolio.
Adobe is building a unified AI platform to power its creative, productivity, and marketing applications, focusing on agents, models, and data.
AIcloud
Adobe's Total ARR grew 11.5% to $25.2B, with operating cash flow increasing 25% to $10.03B.
This financial strength supports major strategic initiatives like its AI platform build-out and new product development.
$25.2B
Total Adobe ARR as of November 28, 2025
11.5%
Year-over-year growth in Total Adobe ARR
Adobe is infusing AI across its entire product suite with Firefly, GenStudio, and AI Assistants
Adobe's core strategy is to embed AI across all applications, leveraging its proprietary Firefly models and partner models to enhance creativity and productivity.
AIgenerative AIFireflyGenStudio
Adobe launched Acrobat Studio in August 2025, integrating Acrobat, Express, and AI agents.
This new product launch represents a strategic move to evolve Acrobat from a document productivity tool into an integrated platform for insights and content creation.
AI
Digital Experience segment revenue grew 9% to $5.86B, driven by an 11% increase in subscriptions.
Strong growth in the Digital Experience segment, which includes marketing automation, analytics, and commerce solutions, indicates significant enterprise investment in customer experience orchestration.
$5.9B
Digital Experience segment revenue for fiscal 2025
9%
Year-over-year growth in Digital Experience revenue
AI
Centering enterprise strategy on Adobe Experience Platform as a core customer data platform (CDP)
Adobe is positioning its Experience Platform as the foundational CDP for enterprises to manage first-party data for AI-powered personalization and customer journey orchestration.
AIcustomer data platformCDP
Remaining performance obligations grew 13% to $22.52 billion in FY2025
Adobe's backlog of contracted future revenue increased significantly, indicating strong, predictable demand for its subscription services.
$22.5B
Remaining performance obligations as of November 28, 2025
13%
Year-over-year growth in remaining performance obligations
Subscription revenue grew 12% to $22.9B, now comprising 96% of total revenue
Adobe's successful and near-complete transition to a subscription model is driving significant growth and creating a highly predictable revenue stream.
$22.9B
Fiscal 2025 subscription revenue
12%
Year-over-year growth in subscription revenue
Adobe is focused on unifying the content supply chain to bridge creation and marketing execution.
Adobe identifies a key customer pain point in managing the end-to-end content lifecycle and is building integrated solutions like GenStudio to solve it.
AI
Acknowledges competition from new AI-first tools and customer price sensitivity
Adobe explicitly notes that its markets are characterized by customer price sensitivity and the frequent entry of new competitors, including AI-first tools.
AI
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
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Source. Annual reports (Form 10-K) filed with the SEC. Every card links to the filing on EDGAR.
Method. Insights are extracted from the filing text and grouped by category. Numbers are quoted from the filing.
Data as of .