Adobe acquired Indian AI startup 'Reelo': To build plain-language workflow tools, started by Dhruv-Georgie

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  "signal_type": "news",
  "signal_subtype": "acquires",
  "detected_at": "2026-09-04T11:50:09+00:00",
  "company": {
    "name": "Adobe",
    "domain": "adobe.com"
  },
  "data": {
    "url": "https://www.bhaskarenglish.in/tech-science/news/adobe-acquires-indian-ai-startup-reelo-dhruv-jaglan-georgie-bobby-138929872.html",
    "title": "Adobe acquired Indian AI startup 'Reelo': To build plain-language workflow tools, started by Dhruv-Georgie - Bhaskar English",
    "excerpt": "American tech giant Adobe has acquired this 11-month-old Indian startup. This is Adobe's second notable deal in India. Prior to this, in 2023, it acquired the generative AI video company Rephrase.ai. However, neither Adobe nor Reelo has disclosed the financial details of the new deal yet. Reelo was started in September 2023 by IIT Bombay batchmates Dhruv Jaglan and Georgie Bobby. Initially, it was a tool for creating complex workflows from instructions written in plain language, which could build AI agents capable of working across hundreds of tools even for non-technical users. Gradually, it transformed into an \"AI employee\" platform for marketing and GTM (go-to-market) teams. The GTM team is responsible for launching a company's product or service into the market and delivering it to customers. Meanwhile, Reelo handled tasks such as competitive analysis, prospecting, LinkedIn outreach, Reddit marketing, and campaign research, even becoming an early competitor to Anthropic's Claude. Its popularity grew so rapidly that within months of its launch, Reelo had added over 10,000 users. Following the deal, co-founder Dhruv Jaglan wrote in a social media post, \"Reelo will now join Adobe to help bring AI to Fortune 500 marketers.\" Acquired ready-made team The strategy behind the deal is clear-the race for agentic AI marketing has intensified; Anthropic has already launched its...",
    "summary": "American tech giant Adobe has acquired 11-month-old Indian AI startup Reelo to build plain-language workflow tools.",
    "location": "India",
    "planning": false,
    "image_url": "https://images.bhaskarassets.com/thumb/730x0/web2images/1884/2026/09/04/orig_new-project-42_1788520960.jpg",
    "confidence": 0.95,
    "published_at": "2026-09-04T11:50:09Z",
    "location_data": [
      {
        "region": "Southern Asia",
        "country": "India",
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "American tech giant Adobe has acquired this 11-month-old Indian startup.",
    "related_company_name": "Reelo",
    "related_company_domain": "reelo.io"
  }
}

curl https://signals.autobound.ai/v1/signals/5d0ce6aa-1af2-e908-5480-aa5e3ef9ea62 \
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"adobe.com","limit":20}'