adp.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 96M.
What happened
Minimal AI traffic at 0.4% (~368,131 visits). Top: chatgpt.com (70%), gemini.google.com (18%), perplexity.ai (8%), claude.ai (0%), copilot.microsoft.com (0%), grok.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 95,863,364
- Month over month
- 0%
- 3-month change
- +13%
- Global rank
- 372
- Top country
- US (84%)
- Trend
- Consecutive growth
More from ADP
- EarningsADP to Announce First Quarter Fiscal 2027 Financial Results on October 28, 2026Earnings
- RedditAn ADP-branded time clock was shown displaying a "Schedule violation" error, which a commenter identified as a typical ADP issue, impacting an estimated 500 employees.Reddit
- IntegrationADP Expands Partnership with AWSIntegration
- Web trafficadp.com received 92M monthly visits with traffic from 5 countries.Web traffic
- PartnershipADP Partners with AWS to Accelerate AI-Powered Innovation in Human Capital ManagementPartnership
- RecognitionADP Named a Leader in Everest Group’s People Analytics Platforms PEAK Matrix® Assessment 2026Recognition
Latest signals at other companies
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The full record
From the Signal API recordNumbers
- Country rank
- 117
- Category rank
- 1
- Change, 3 months
- +13%
- Digital health score
- 87
Details
- Measured month
- Apr 2026
- Category
- finance/financial_planning_and_management
- Mail visits
- 7,189,752
- Traffic band
- Major
- Direct visits
- 41,221,247
- Search visits
- 16,105,045
- Small website
- No
- Snapshot date
- Apr 1, 2026
- Social visits
- 9,490,473
- Website title
- ADP Official Site | Payroll, HR and Tax Services
- Brand strength
- Strong
- Referral visits
- 21,089,940
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~368,131 visits). Top: chatgpt.com (70%), gemini.google.com (18%), perplexity.ai (8%), claude.ai (0%), copilot.microsoft.com (0%), grok.com (0%).
- Geo concentration
- Highly concentrated
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 4/5
- Website description
- ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Moderate
- Brand strength detail
- Strong brand recognition with 43% direct traffic. Brand keyword ratio: 4/5.
- Digital health detail
- Score 87: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).
Extraction
- Relevance
- 10%
- Detected
- Jun 1, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/d1eee85c-0cd0-4f40-a60d-4c17203e1f05 returns this record as JSON. POST /v1/companies/enrich returns every signal for adp.com.
{
"signal_id": "d1eee85c-0cd0-4f40-a60d-4c17203e1f05",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-06-01T12:17:23.539+00:00",
"company": {
"name": "ADP",
"domain": "adp.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "adp.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 96M.",
"traffic": {
"2026-02-01": 84841900,
"2026-03-01": 95838356,
"2026-04-01": 95863364
},
"category": "finance/financial_planning_and_management",
"relevance": 0.1,
"ai_traffic": {
"total_visits": 368131,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 70.069
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 17.541
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 8.06
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
},
{
"name": "copilot.microsoft.com",
"rank": 5,
"share": 0
},
{
"name": "grok.com",
"rank": 6,
"share": 0
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.245,
"pages_per_visit": 4.801,
"avg_visit_duration_seconds": 276
},
"global_rank": 372,
"mail_visits": 7189752,
"country_rank": 117,
"top_keywords": [
{
"cpc": 2.8,
"name": "adp",
"volume": 1801260,
"estimated_value": 2392600
},
{
"cpc": 4.41,
"name": "adp login",
"volume": 459560,
"estimated_value": 869380
},
{
"cpc": 4.18,
"name": "paycheck calculator",
"volume": 123190,
"estimated_value": 262870
},
{
"cpc": 4.05,
"name": "adp sign in",
"volume": 102920,
"estimated_value": 164310
},
{
"cpc": 4.6,
"name": "adp workforce",
"volume": 127530,
"estimated_value": 131000
}
],
"traffic_band": "major",
"category_rank": 1,
"direct_visits": 41221247,
"search_visits": 16105045,
"small_website": false,
"snapshot_date": "2026-04-01T00:00:00+00:00",
"social_visits": 9490473,
"top_countries": {
"BR": 0.015,
"CA": 0.061,
"FR": 0.012,
"IN": 0.022,
"US": 0.835
},
"website_title": "ADP Official Site | Payroll, HR and Tax Services",
"brand_strength": "strong",
"change_3mo_pct": 13,
"change_mom_pct": 0,
"referral_visits": 21089940,
"traffic_sources": {
"mail": 0.075,
"paid": 0,
"direct": 0.43,
"search": 0.168,
"social": 0.099,
"referral": 0.22
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~368,131 visits). Top: chatgpt.com (70%), gemini.google.com (18%), perplexity.ai (8%), claude.ai (0%), copilot.microsoft.com (0%), grok.com (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "4/5",
"website_description": "ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 87,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 87: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 10% of total visits (~9,490,473 visits).",
"engagement_quality_score": 93,
"geo_concentration_detail": "Highly concentrated traffic: US (84%), CA (6%), IN (2%).",
"referral_strength_detail": "Strong referral strength at 22% of traffic (~21,089,940 visits).",
"search_dependency_detail": "Low search dependency at 17% of total traffic.",
"engagement_quality_detail": "High engagement (93/100) with 25% bounce rate, 4.8 pages per visit, and 276-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/d1eee85c-0cd0-4f40-a60d-4c17203e1f05 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"adp.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.