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ADPSustained growth

adp.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 96M.

What happened

Minimal AI traffic at 0.4% (~368,131 visits). Top: chatgpt.com (70%), gemini.google.com (18%), perplexity.ai (8%), claude.ai (0%), copilot.microsoft.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
95,863,364
Month over month
0%
3-month change
+13%
Global rank
372
Top country
US (84%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
117
Category rank
1
Change, 3 months
+13%
Digital health score
87

Details

Measured month
Apr 2026
Category
finance/financial_planning_and_management
Mail visits
7,189,752
Traffic band
Major
Direct visits
41,221,247
Search visits
16,105,045
Small website
No
Snapshot date
Apr 1, 2026
Social visits
9,490,473
Website title
ADP Official Site | Payroll, HR and Tax Services
Brand strength
Strong
Referral visits
21,089,940
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~368,131 visits). Top: chatgpt.com (70%), gemini.google.com (18%), perplexity.ai (8%), claude.ai (0%), copilot.microsoft.com (0%), grok.com (0%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate
Brand strength detail
Strong brand recognition with 43% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 87: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).

Extraction

Relevance
10%
Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/d1eee85c-0cd0-4f40-a60d-4c17203e1f05 returns this record as JSON. POST /v1/companies/enrich returns every signal for adp.com.

{
  "signal_id": "d1eee85c-0cd0-4f40-a60d-4c17203e1f05",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-06-01T12:17:23.539+00:00",
  "company": {
    "name": "ADP",
    "domain": "adp.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "adp.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 96M.",
    "traffic": {
      "2026-02-01": 84841900,
      "2026-03-01": 95838356,
      "2026-04-01": 95863364
    },
    "category": "finance/financial_planning_and_management",
    "relevance": 0.1,
    "ai_traffic": {
      "total_visits": 368131,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 70.069
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 17.541
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 8.06
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.245,
      "pages_per_visit": 4.801,
      "avg_visit_duration_seconds": 276
    },
    "global_rank": 372,
    "mail_visits": 7189752,
    "country_rank": 117,
    "top_keywords": [
      {
        "cpc": 2.8,
        "name": "adp",
        "volume": 1801260,
        "estimated_value": 2392600
      },
      {
        "cpc": 4.41,
        "name": "adp login",
        "volume": 459560,
        "estimated_value": 869380
      },
      {
        "cpc": 4.18,
        "name": "paycheck calculator",
        "volume": 123190,
        "estimated_value": 262870
      },
      {
        "cpc": 4.05,
        "name": "adp sign in",
        "volume": 102920,
        "estimated_value": 164310
      },
      {
        "cpc": 4.6,
        "name": "adp workforce",
        "volume": 127530,
        "estimated_value": 131000
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 41221247,
    "search_visits": 16105045,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 9490473,
    "top_countries": {
      "BR": 0.015,
      "CA": 0.061,
      "FR": 0.012,
      "IN": 0.022,
      "US": 0.835
    },
    "website_title": "ADP Official Site | Payroll, HR and Tax Services",
    "brand_strength": "strong",
    "change_3mo_pct": 13,
    "change_mom_pct": 0,
    "referral_visits": 21089940,
    "traffic_sources": {
      "mail": 0.075,
      "paid": 0,
      "direct": 0.43,
      "search": 0.168,
      "social": 0.099,
      "referral": 0.22
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~368,131 visits). Top: chatgpt.com (70%), gemini.google.com (18%), perplexity.ai (8%), claude.ai (0%), copilot.microsoft.com (0%), grok.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 87,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 87: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~9,490,473 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (84%), CA (6%), IN (2%).",
    "referral_strength_detail": "Strong referral strength at 22% of traffic (~21,089,940 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 25% bounce rate, 4.8 pages per visit, and 276-second average duration."
  }
}

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