AIGSustained declineJul 16, 2026

aig.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 394K.

What happened

Minimal AI traffic at 0.2% (~675 visits). Top: gemini.google.com (33%).

Extracted by Autobound

From the Signal API record

Signal: Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 393,769
Month over month: -8.6%
3-month change: -10.3%
Global rank: 96,590
Top country: US (36%)
Trend: Consecutive decline

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The full record

From the Signal API record

Numbers

Country rank: 44,358
Category rank: 646
Change, 3 months: -10.3%
Change, month over month: -8.6%
Digital health score: 71

Details

Measured month: Jun 2026
Category: finance/insurance
Mail visits: 14,569
Traffic band: Developing
Direct visits: 207,910
Search visits: 118,131
Small website: No
Snapshot date: Jun 1, 2026
Social visits: 10,632
Website title: Claims Intelligence Series | AIG US
Brand strength: Strong
Referral visits: 38,983
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.2% (~675 visits). Top: gemini.google.com (33%).
Geo concentration: Moderately concentrated
Referral strength: Moderate
Search dependency: Low
Consecutive months: 3
Engagement quality: High
Brand keyword ratio: 5/5
Website description: AIG’s privacy policy describes how we handle personal information that we collect through the website and other means. See more information here.
Country rank country: US
Digital health label: Good
Social traffic level: Low

Extraction

Detected: Jul 16, 2026
signal_type: seo-traffic
signal_subtype: sustainedDecline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/537f271b-e9ee-40d2-b869-88800ea5ee2f returns this record as JSON. POST /v1/companies/enrich returns every signal for aig.com.

{
  "signal_id": "537f271b-e9ee-40d2-b869-88800ea5ee2f",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:50:20.96+00:00",
  "company": {
    "name": "AIG",
    "domain": "aig.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "aig.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 394K.",
    "traffic": {
      "2026-04-01": 439137,
      "2026-05-01": 430608,
      "2026-06-01": 393769
    },
    "category": "finance/insurance",
    "relevance": 20.5,
    "ai_traffic": {
      "total_visits": 675,
      "top_platforms": [
        {
          "name": "gemini.google.com",
          "rank": 1,
          "share": 32.753
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.299,
      "pages_per_visit": 4.665,
      "avg_visit_duration_seconds": 210
    },
    "global_rank": 96590,
    "mail_visits": 14569,
    "country_rank": 44358,
    "top_keywords": [
      {
        "cpc": 2.77,
        "name": "aig",
        "volume": 81250,
        "estimated_value": 15630
      },
      {
        "cpc": 2.27,
        "name": "aig careers",
        "volume": 1900,
        "estimated_value": 2420
      },
      {
        "cpc": 0.38,
        "name": "aig mastercard",
        "volume": 1800,
        "estimated_value": 1590
      },
      {
        "cpc": 7.62,
        "name": "aig life insurance",
        "volume": 2350,
        "estimated_value": 1570
      },
      {
        "cpc": 6.27,
        "name": "aig insurance",
        "volume": 4210,
        "estimated_value": 1410
      }
    ],
    "traffic_band": "developing",
    "category_rank": 646,
    "direct_visits": 207910,
    "search_visits": 118131,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 10632,
    "top_countries": {
      "BR": 0.267,
      "JP": 0.034,
      "MX": 0.062,
      "SG": 0.045,
      "US": 0.356
    },
    "website_title": "Claims Intelligence Series | AIG US",
    "brand_strength": "strong",
    "change_3mo_pct": -10.3,
    "change_mom_pct": -8.6,
    "referral_visits": 38983,
    "traffic_sources": {
      "mail": 0.037,
      "paid": 0,
      "direct": 0.528,
      "search": 0.3,
      "social": 0.027,
      "referral": 0.099
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~675 visits). Top: gemini.google.com (33%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "AIG’s privacy policy describes how we handle personal information that we collect through the website and other means. See more information here.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 53% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 82/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~10,632 visits).",
    "engagement_quality_score": 82,
    "geo_concentration_detail": "Moderately concentrated traffic: US (36%), BR (27%), MX (6%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~38,983 visits).",
    "search_dependency_detail": "Low search dependency at 30% of total traffic.",
    "engagement_quality_detail": "High engagement (82/100) with 30% bounce rate, 4.7 pages per visit, and 210-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/537f271b-e9ee-40d2-b869-88800ea5ee2f \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"aig.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.