What changed on the page
The link text changed from “Diversity and Inclusion” to “Inclusion and Belonging,” while the associated page URL changed from “/company/diversity” to “/company/inclusion.”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencemarketingChannelGet every website changes signal for Air Products and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Air Products this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/3ed4a4d0-459c-58ab-8792-111c3ebbfc96 returns this record as JSON. POST /v1/companies/enrich returns every signal for airproducts.com.
{
"signal_id": "3ed4a4d0-459c-58ab-8792-111c3ebbfc96",
"signal_type": "website-intelligence",
"signal_subtype": "marketingChannel",
"detected_at": "2026-08-17T00:00:00+00:00",
"company": {
"name": "Air Products",
"domain": "airproducts.com"
},
"data": {
"summary": "Air Products replaced its Diversity and Inclusion messaging with the broader Inclusion and Belonging concept on its company page.",
"evidence": "The link text changed from “Diversity and Inclusion” to “Inclusion and Belonging,” while the associated page URL changed from “/company/diversity” to “/company/inclusion.”",
"relevance": 0.58,
"source_url": "https://www.airproducts.com/company",
"impact_rationale": "This appears to be a rebranding or repositioning of the company’s inclusion and belonging message rather than a new program or strategic initiative, but it may indicate a broader or more inclusive corporate narrative."
}
}
curl https://signals.autobound.ai/v1/signals/3ed4a4d0-459c-58ab-8792-111c3ebbfc96 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"airproducts.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.