airbnb.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 112M.

{
  "signal_id": "ae381906-8ad2-4a13-acfd-ec7f64c9136b",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:28:23.217+00:00",
  "company": {
    "name": "Airbnb",
    "domain": "airbnb.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "airbnb.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 112M.",
    "traffic": {
      "2026-07-01": 130698632,
      "2026-08-01": 127908304,
      "2026-09-01": 111506082
    },
    "category": "travel_and_tourism/accommodation_and_hotels",
    "relevance": 51.3,
    "ai_traffic": {
      "top_prompts": [
        "How can I find and book a short-term private rental in a city for a weekend trip, including tips for choosing neighborhood, verifying listings, and communicating with hosts?",
        "What are the pros and cons of staying in a short-term private apartment versus a traditional hotel for business travel, considering cost, amenities, privacy, and location?",
        "Can you provide a step-by-step checklist for preparing my home to host short-term travelers, covering pricing, creating a listing, safety requirements, guest communication, and legal or tax considerations?"
      ],
      "total_visits": 633932,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 69.633
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.546
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.879
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.421,
      "pages_per_visit": 13.314,
      "avg_visit_duration_seconds": 347
    },
    "global_rank": 166,
    "mail_visits": 3791207,
    "country_rank": 63,
    "top_keywords": [
      {
        "cpc": 0.41,
        "name": "airbnb",
        "volume": 13374460,
        "estimated_value": 7335280
      },
      {
        "name": "air bnb",
        "volume": 764980,
        "estimated_value": 348920
      },
      {
        "cpc": 1,
        "name": "vrbo",
        "volume": 1005350,
        "estimated_value": 57760
      },
      {
        "cpc": 0.54,
        "name": "air b and b",
        "volume": 64000,
        "estimated_value": 48900
      },
      {
        "cpc": 1.16,
        "name": "airbnb careers",
        "volume": 41280,
        "estimated_value": 46380
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 55084005,
    "search_visits": 37912068,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 4460243,
    "top_countries": {
      "BR": 0.017,
      "FR": 0.018,
      "GB": 0.021,
      "PH": 0.021,
      "US": 0.649
    },
    "website_title": "Airbnb | Vacation rentals, cabins, beach houses, & more",
    "brand_strength": "strong",
    "change_3mo_pct": -14.7,
    "change_mom_pct": -12.8,
    "referral_visits": 6021328,
    "traffic_sources": {
      "mail": 0.034,
      "paid": 0,
      "direct": 0.494,
      "search": 0.34,
      "social": 0.04,
      "referral": 0.054
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~633,932 visits). Top: chatgpt.com (70%), gemini.google.com (3%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 81: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 99/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~4,460,243 visits).",
    "engagement_quality_score": 88,
    "geo_concentration_detail": "Highly concentrated traffic: US (65%), GB (2%), PH (2%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~6,021,328 visits).",
    "search_dependency_detail": "Low search dependency at 34% of total traffic.",
    "engagement_quality_detail": "High engagement (88/100) with 42% bounce rate, 13.3 pages per visit, and 347-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/ae381906-8ad2-4a13-acfd-ec7f64c9136b \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"airbnb.com","limit":20}'