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AltriaTraffic snapshot

altria.com received 105K monthly visits with traffic from 5 countries.

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
104,730
Month over month
+17.3%
3-month change
+17.1%
Global rank
340,349
Top country
US (77%)
Trend
Fluctuating

More from Altria

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The full record

From the Signal API record

Numbers

Country rank
98,152
Category rank
1,137
Change, 3 months
+17.1%
Change, month over month
+17.3%
Digital health score
53

Details

Measured month
Jul 2026
Category
finance/finance
Mail visits
1,466
Traffic band
Developing
Direct visits
76,558
Search visits
16,757
Small website
No
Snapshot date
Jul 1, 2026
Social visits
5,027
Website title
Civil Rights Equity Assessment
Brand strength
Strong
Referral visits
4,922
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
5/5
Website description
In July 2023, we commenced an equity and civil rights assessment (Assessment) in response to a 2022 shareholder proposal requesting that we commission a civil rights equity audit.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Strong brand recognition with 73% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/a9db0f39-29b8-4ef3-99c3-51427b7c464e returns this record as JSON. POST /v1/companies/enrich returns every signal for altria.com.

{
  "signal_id": "a9db0f39-29b8-4ef3-99c3-51427b7c464e",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T12:01:19.73+00:00",
  "company": {
    "name": "Altria",
    "domain": "altria.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "altria.com received 105K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 89403,
      "2026-06-01": 89309,
      "2026-07-01": 104730
    },
    "category": "finance/finance",
    "relevance": 41.4,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.482,
      "pages_per_visit": 2.801,
      "avg_visit_duration_seconds": 44
    },
    "global_rank": 340349,
    "mail_visits": 1466,
    "country_rank": 98152,
    "top_keywords": [
      {
        "cpc": 1.34,
        "name": "altria",
        "volume": 14630,
        "estimated_value": 8820
      },
      {
        "cpc": 0.6,
        "name": "altria careers",
        "volume": 890,
        "estimated_value": 1610
      },
      {
        "cpc": 1.53,
        "name": "altria group",
        "volume": 3730,
        "estimated_value": 1300
      },
      {
        "cpc": 0.6,
        "name": "altria jobs",
        "volume": 620,
        "estimated_value": 570
      },
      {
        "name": "altria brands",
        "volume": 520,
        "estimated_value": 500
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1137,
    "direct_visits": 76558,
    "search_visits": 16757,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 5027,
    "top_countries": {
      "CA": 0.037,
      "DE": 0.018,
      "DK": 0.017,
      "IN": 0.016,
      "US": 0.772
    },
    "website_title": "Civil Rights Equity Assessment",
    "brand_strength": "strong",
    "change_3mo_pct": 17.1,
    "change_mom_pct": 17.3,
    "referral_visits": 4922,
    "traffic_sources": {
      "mail": 0.014,
      "paid": 0,
      "direct": 0.731,
      "search": 0.16,
      "social": 0.048,
      "referral": 0.047
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "5/5",
    "website_description": "In July 2023, we commenced an equity and civil rights assessment (Assessment) in response to a 2022 shareholder proposal requesting that we commission a civil rights equity audit.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 53,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 73% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 53: Engagement 38/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~5,027 visits).",
    "engagement_quality_score": 38,
    "geo_concentration_detail": "Highly concentrated traffic: US (77%), CA (4%), DE (2%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~4,922 visits).",
    "search_dependency_detail": "Low search dependency at 16% of total traffic.",
    "engagement_quality_detail": "Low engagement (38/100) with 48% bounce rate, 2.8 pages per visit, and 44-second average duration."
  }
}

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