AXP increased marketing spend by 4% to $6.25B to acquire high-value customers.

{
  "signal_id": "4f6b7c05-326e-4197-98c0-46c4f842108c",
  "signal_type": "sec-10k",
  "signal_subtype": "marketExpansion",
  "detected_at": "2026-02-10T07:48:41.517+00:00",
  "company": {
    "name": "American Express",
    "domain": "americanexpress.com"
  },
  "data": {
    "detail": "The company spent $6.25 billion on marketing in 2025, a 4% increase, with the explicit goal of acquiring high-spending, high credit-quality customers. This budget allocation indicates a strong focus on customer acquisition and presents opportunities for marketing tech, data analytics, and advertising partners.",
    "metrics": {
      "pct": 0.04,
      "timeframe": "current_year",
      "pct_context": "Year-over-year increase in marketing expense",
      "dollar_context": "Marketing expense",
      "dollar_millions": 6252
    },
    "summary": "AXP increased marketing spend by 4% to $6.25B to acquire high-value customers.",
    "excerpts": "Marketing expense increased 4 percent year-over-year as we continued to invest to acquire high-spending, high credit-quality customers.",
    "relevance": 0.7,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/4962/000000496226000080/axp-20251231.htm",
    "filing_date": "2026-02-06",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Scaling infrastructure needed",
    "signal_category": "market"
  }
}

curl https://signals.autobound.ai/v1/signals/4f6b7c05-326e-4197-98c0-46c4f842108c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"americanexpress.com","limit":20}'