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American ExpressTraffic snapshot

americanexpress.com received 107M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~333,226 visits). Top: chatgpt.com (82%), gemini.google.com (13%), claude.ai (3%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
107,122,687
Month over month
+5.1%
3-month change
+3.7%
Global rank
286
Top country
US (77%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
102
Category rank
7
Change, 3 months
+3.7%
Change, month over month
+5.1%
Digital health score
83

Details

Measured month
Jul 2026
Category
finance/banking_credit_and_lending
Mail visits
4,392,030
Traffic band
Dominant
Direct visits
61,702,668
Search visits
26,994,917
Small website
No
Snapshot date
Jul 1, 2026
Social visits
2,035,331
Website title
American Express Credit Cards, Rewards & Banking
Brand strength
Strong
Referral visits
5,463,257
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~333,226 visits). Top: chatgpt.com (82%), gemini.google.com (13%), claude.ai (3%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
2/5
Website description
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0cf30d03-e360-4f2d-9fbe-2ca44da0f013 returns this record as JSON. POST /v1/companies/enrich returns every signal for americanexpress.com.

{
  "signal_id": "0cf30d03-e360-4f2d-9fbe-2ca44da0f013",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:49:45.108+00:00",
  "company": {
    "name": "American Express",
    "domain": "americanexpress.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "americanexpress.com received 107M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 103276487,
      "2026-06-01": 101960515,
      "2026-07-01": 107122687
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 20.3,
    "ai_traffic": {
      "total_visits": 333226,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 82.477
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 12.979
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 3.046
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.266,
      "pages_per_visit": 6.229,
      "avg_visit_duration_seconds": 278
    },
    "global_rank": 286,
    "mail_visits": 4392030,
    "country_rank": 102,
    "top_keywords": [
      {
        "cpc": 2.74,
        "name": "american express",
        "volume": 2709690,
        "estimated_value": 3560350
      },
      {
        "cpc": 2.68,
        "name": "amex",
        "volume": 2792470,
        "estimated_value": 3416390
      },
      {
        "cpc": 1.48,
        "name": "amex login",
        "volume": 646580,
        "estimated_value": 919530
      },
      {
        "cpc": 1.52,
        "name": "american express login",
        "volume": 580870,
        "estimated_value": 885020
      },
      {
        "cpc": 1.87,
        "name": "amex travel",
        "volume": 436710,
        "estimated_value": 651400
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 7,
    "direct_visits": 61702668,
    "search_visits": 26994917,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 2035331,
    "top_countries": {
      "AU": 0.025,
      "CA": 0.037,
      "GB": 0.036,
      "JP": 0.034,
      "US": 0.768
    },
    "website_title": "American Express Credit Cards, Rewards & Banking",
    "brand_strength": "strong",
    "change_3mo_pct": 3.7,
    "change_mom_pct": 5.1,
    "referral_visits": 5463257,
    "traffic_sources": {
      "mail": 0.041,
      "paid": 0,
      "direct": 0.576,
      "search": 0.252,
      "social": 0.019,
      "referral": 0.051
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~333,226 visits). Top: chatgpt.com (82%), gemini.google.com (13%), claude.ai (3%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 58% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 83: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~2,035,331 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (77%), CA (4%), GB (4%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~5,463,257 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 27% bounce rate, 6.2 pages per visit, and 278-second average duration."
  }
}

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