americanexpress.com received 107M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.3% (~333,226 visits). Top: chatgpt.com (82%), gemini.google.com (13%), claude.ai (3%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 107,122,687
- Month over month
- +5.1%
- 3-month change
- +3.7%
- Global rank
- 286
- Top country
- US (77%)
- Trend
- Fluctuating
More from American Express
- RecognitionAmerican Express Unveils Its Next Generation of Aeroplan CardsRecognition
- PartnershipBanca Generali seals an alliance with American ExpressPartnership
- PatentsAMERICAN EXPRESS TRAVEL RELATED SERVICES, CO., Inc.'s patent output is steady: 1 grant in the past year, 1 in the past 30 days.Patents
- RedditA customer is hesitant to default on a loan with Santander specifically because they are worried it will negatively impact their Gold Credit card from American Express, which they want to protect.Reddit
- PodcastsAmerican Express sponsors The Vox Markets PodcastPodcasts
- In developmentAmerican Express Adds 2.95% Business Savings to a $157 Billion Deposit FranchiseIn development
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 102
- Category rank
- 7
- Change, 3 months
- +3.7%
- Change, month over month
- +5.1%
- Digital health score
- 83
Details
- Measured month
- Jul 2026
- Category
- finance/banking_credit_and_lending
- Mail visits
- 4,392,030
- Traffic band
- Dominant
- Direct visits
- 61,702,668
- Search visits
- 26,994,917
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 2,035,331
- Website title
- American Express Credit Cards, Rewards & Banking
- Brand strength
- Strong
- Referral visits
- 5,463,257
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.3% (~333,226 visits). Top: chatgpt.com (82%), gemini.google.com (13%), claude.ai (3%), perplexity.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 2/5
- Website description
- American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/0cf30d03-e360-4f2d-9fbe-2ca44da0f013 returns this record as JSON. POST /v1/companies/enrich returns every signal for americanexpress.com.
{
"signal_id": "0cf30d03-e360-4f2d-9fbe-2ca44da0f013",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T11:49:45.108+00:00",
"company": {
"name": "American Express",
"domain": "americanexpress.com"
},
"data": {
"trend": "fluctuating",
"summary": "americanexpress.com received 107M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 103276487,
"2026-06-01": 101960515,
"2026-07-01": 107122687
},
"category": "finance/banking_credit_and_lending",
"relevance": 20.3,
"ai_traffic": {
"total_visits": 333226,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 82.477
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 12.979
},
{
"name": "claude.ai",
"rank": 3,
"share": 3.046
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.003
},
"engagement": {
"bounce_rate": 0.266,
"pages_per_visit": 6.229,
"avg_visit_duration_seconds": 278
},
"global_rank": 286,
"mail_visits": 4392030,
"country_rank": 102,
"top_keywords": [
{
"cpc": 2.74,
"name": "american express",
"volume": 2709690,
"estimated_value": 3560350
},
{
"cpc": 2.68,
"name": "amex",
"volume": 2792470,
"estimated_value": 3416390
},
{
"cpc": 1.48,
"name": "amex login",
"volume": 646580,
"estimated_value": 919530
},
{
"cpc": 1.52,
"name": "american express login",
"volume": 580870,
"estimated_value": 885020
},
{
"cpc": 1.87,
"name": "amex travel",
"volume": 436710,
"estimated_value": 651400
}
],
"traffic_band": "dominant",
"category_rank": 7,
"direct_visits": 61702668,
"search_visits": 26994917,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 2035331,
"top_countries": {
"AU": 0.025,
"CA": 0.037,
"GB": 0.036,
"JP": 0.034,
"US": 0.768
},
"website_title": "American Express Credit Cards, Rewards & Banking",
"brand_strength": "strong",
"change_3mo_pct": 3.7,
"change_mom_pct": 5.1,
"referral_visits": 5463257,
"traffic_sources": {
"mail": 0.041,
"paid": 0,
"direct": 0.576,
"search": 0.252,
"social": 0.019,
"referral": 0.051
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.3% (~333,226 visits). Top: chatgpt.com (82%), gemini.google.com (13%), claude.ai (3%), perplexity.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "2/5",
"website_description": "American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 83,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 58% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 83: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
"social_traffic_detail": "Low social traffic at 2% of total visits (~2,035,331 visits).",
"engagement_quality_score": 94,
"geo_concentration_detail": "Highly concentrated traffic: US (77%), CA (4%), GB (4%).",
"referral_strength_detail": "Moderate referral strength at 5% of traffic (~5,463,257 visits).",
"search_dependency_detail": "Low search dependency at 25% of total traffic.",
"engagement_quality_detail": "High engagement (94/100) with 27% bounce rate, 6.2 pages per visit, and 278-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/0cf30d03-e360-4f2d-9fbe-2ca44da0f013 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"americanexpress.com","limit":20}'Long text fields are shortened on this page.
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