Aon operates in a highly competitive environment, facing pressure on service, price, and technology from traditional global brokers. This creates a need to differentiate services, innovate faster, and protect market share against well-resourced rivals.
Filing excerpt
Our business operates in a highly competitive and fragmented environment. We compete with numerous other global insurance brokers and consulting companies, including, among others, Marsh McLennan, Willis Towers Watson, Arthur J Gallagher & Company, and Lockton Companies, Inc., as well as numerous other global, regional, and local firms in almost every area of our business.
What this signalsFilings often name leadership changes, deals and spending plans.
Competitors
Competitors named
sec-10kmarketShareLossGet every 10-K signal for Aon and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/da8f0486-6616-45b9-8a99-d41f2e5b289c returns this record as JSON. POST /v1/companies/enrich returns every signal for aon.com.
{
"signal_id": "da8f0486-6616-45b9-8a99-d41f2e5b289c",
"signal_type": "sec-10k",
"signal_subtype": "marketShareLoss",
"detected_at": "2026-02-17T06:30:05.073+00:00",
"company": {
"name": "Aon",
"domain": "aon.com"
},
"data": {
"detail": "Aon operates in a highly competitive environment, facing pressure on service, price, and technology from traditional global brokers. This creates a need to differentiate services, innovate faster, and protect market share against well-resourced rivals.",
"summary": "Aon names Marsh McLennan, WTW, and Gallagher as key competitors in a highly fragmented market.",
"excerpts": "Our business operates in a highly competitive and fragmented environment. We compete with numerous other global insurance brokers and consulting companies, including, among others, Marsh McLennan, Willis Towers Watson, Arthur J Gallagher & Company, and Lockton Companies, Inc., as well as numerous other global, regional, and local firms in almost every area of our business.",
"relevance": 0.9,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/315293/000162828026008116/aon-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Urgency to improve",
"signal_category": "market",
"competitors_mentioned": [
"Marsh McLennan",
"Willis Towers Watson",
"Arthur J Gallagher & Company",
"Lockton Companies, Inc."
]
}
}
curl https://signals.autobound.ai/v1/signals/da8f0486-6616-45b9-8a99-d41f2e5b289c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"aon.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.