Aon operates in a highly competitive and fragmented environment, facing pressure on service, price, and technology from major global brokers and niche firms. This intense competition makes the company receptive to solutions that provide a competitive edge in client service, data analytics, or operational efficiency.
Filing excerpt
We compete with numerous other global insurance brokers and consulting companies, including, among others, Marsh McLennan, Willis Towers Watson, Arthur J Gallagher & Company, and Lockton Companies, Inc., as well as numerous other global, regional, and local firms in almost every area of our business.
What this signalsFilings often name leadership changes, deals and spending plans.
Competitors
Competitors named
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/68066a0c-1f38-4648-b914-8d7268745fa7 returns this record as JSON. POST /v1/companies/enrich returns every signal for aon.com.
{
"signal_id": "68066a0c-1f38-4648-b914-8d7268745fa7",
"signal_type": "sec-10k",
"signal_subtype": "competitorNamed",
"detected_at": "2026-02-17T06:30:05.073+00:00",
"company": {
"name": "Aon",
"domain": "aon.com"
},
"data": {
"detail": "Aon operates in a highly competitive and fragmented environment, facing pressure on service, price, and technology from major global brokers and niche firms. This intense competition makes the company receptive to solutions that provide a competitive edge in client service, data analytics, or operational efficiency.",
"summary": "Aon names Marsh McLennan, Willis Towers Watson, and Arthur J Gallagher as key competitors",
"excerpts": "We compete with numerous other global insurance brokers and consulting companies, including, among others, Marsh McLennan, Willis Towers Watson, Arthur J Gallagher & Company, and Lockton Companies, Inc., as well as numerous other global, regional, and local firms in almost every area of our business.",
"relevance": 0.9,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/315293/000162828026008116/aon-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Competitive intelligence",
"signal_category": "market",
"competitors_mentioned": [
"Marsh McLennan",
"Willis Towers Watson",
"Arthur J Gallagher & Company",
"Lockton Companies, Inc."
]
}
}
curl https://signals.autobound.ai/v1/signals/68066a0c-1f38-4648-b914-8d7268745fa7 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"aon.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.