Apple’s New CEO Looking to Cut Jobs and Push for Faster Product Launches
Article excerpt
Less than a month after taking the reins from Tim Cook, Apple CEO John Ternus is reportedly already shaking up the company. Bloomberg reports that Ternus is looking to make Apple leaner and speed up product development, citing people familiar with the matter. Among the ideas under consideration are relying less on Appleâs traditional spring and fall product release cycles and eliminating some middle-management positions, according to the outlet. Ternus has also signaled internally that Apple needs to introduce products faster and become more experimental to stay competitive in the AI era, Bloomberg reports. The news comes just weeks after Ternus took over from Cook, who served as Appleâs CEO for 15 years. Cook is now executive chairman of the companyâs board, where Apple says his responsibilities include â engaging with policymakers around the world .â One of Ternusâ first major appearances as CEO came on Sept. 9, when he unveiled Appleâs latest lineup of products, including the iPhone 18 Pro, iPhone 18 Pro Max, and the company’s first foldable phone, the iPhone Duo. Now, it seems Ternus may follow other Silicon Valley companies that have turned to layoffs in order to become leaner and move faster. Uber, for example, announced earlier this month that it was cutting about 10% of its workforce, or roughly 3,300 jobs, as part of an effort to simplify the company and reduce...
Keep reading with a free account
The rest of this article, and every signal for Apple, is in your free account.
Extracted from this sentence
Over the past two weeks, Appleâs hardware engineering division has begun cutting engineering program-management roles, affecting several managers, including roughly half a dozen directors, according to the report.
