"The day I lied to Steve Jobs": A startup CEO made a spectacular mistake negotiating with Apple

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-10-03T16:01:23+00:00",
  "company": {
    "name": "Apple",
    "domain": "apple.com"
  },
  "data": {
    "url": "https://www.applesfera.com/curiosidades/dia-que-menti-a-steve-jobs-ceo-startup-tuvo-estrepitoso-error-negociando-apple",
    "title": "\"The day I lied to Steve Jobs\": A startup CEO made a spectacular mistake negotiating with Apple - Applesfera",
    "excerpt": "Eduardo Archanco Reviewed by: Guille Lomener Eduardo Archanco Guille Lomener Fifteen years have passed since Steve Jobs' death. A date that always serves to remember the genius and co-founder of Apple. While many take the opportunity to share positive experiences and anecdotes lived with Jobs, there was another who decided to share one not so good. Worse, in fact. This is Ali Partovi, then CEO of a startup in which Apple was interested. The episode tells how Partovi lied to Steve Jobs' face, who caught his lie on the fly and ruined the negotiations.\nIt was 2008 and iLike was generating some hype in the music world. Its integration with Facebook, iTunes, and Windows Media Player provided recommendations to users. According to the company itself, in its first months of life, they captured half a million users, reaching 60 million shortly after. This sparked the interest of several companies, including Apple.\nVia X, Ali Partovi recounted his disastrous experience during acquisition talks with Apple. At that time, they were under a lot of pressure from investors, record labels, and Facebook itself, on which they \"had built their business.\" Their best hope was for Apple to acquire them, which seemed like a done deal. They were risking everything in the meeting, which is why the three founders who attended were very nervous. On the other side were Eddy Cue and Steve Jobs. After some...",
    "product": "Genius bar for iTunes",
    "summary": "Apple launched a Genius bar for iTunes shortly after failed acquisition talks with music recommendation startup iLike.",
    "planning": false,
    "image_url": "https://i.blogs.es/42a9b5/steve-jobs/840_560.jpeg",
    "confidence": 0.8,
    "product_data": {
      "name": "Genius bar for iTunes",
      "full_text": "a Genius bar for iTunes",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "audio",
      "entertainment"
    ],
    "published_at": "2026-10-03T16:01:23Z",
    "article_sentence": "Shortly after, Apple launched a Genius bar for iTunes and Facebook a button similar to theirs."
  }
}

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