Apple Pendant? Tim Cook, Eddy Cue Also Reportedly Throwing Weight Behind Another Mystery Device, Says This Analyst

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  "detected_at": "2026-09-25T07:38:50+00:00",
  "company": {
    "name": "Apple",
    "domain": "apple.com"
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  "data": {
    "url": "https://www.webull.com/news/15626327878337536",
    "title": "Apple Pendant? Tim Cook, Eddy Cue Also Reportedly Throwing Weight Behind Another Mystery Device, Says This Analyst - webull.com",
    "excerpt": "Apple Inc. (NASDAQ: AAPL ) is reportedly working on a new screen-free fitness tracker and an AI-heavy pendant to broaden its wearable lineup beyond the Apple Watch . The screen-free health and fitness tracker will resemble Whoop’s bands, according to Bloomberg’s Mark Gurman . The tech giant has reportedly developed prototypes, but nothing is certain yet. The device could have a fabric band with sensors that monitor heart rate and other health metrics. According to Gurman, former Apple CEO and now chairman Tim Cook and services chief Eddy Cue are \"throwing their weight behind the product.\" NEW: Apple is developing a Whoop competitor. https://t.co/Mz0Ua1qk9r pic.twitter.com/CnFbUBTRjp While the future of this device remains uncertain, Gurman said that if Apple proceeds with this tracker, it is unlikely to arrive before 2028. Read Also: Why Billionaire Tim Draper Calls Apple, Meta 'Irresponsible' for Not Holding Bitcoin In a separate post on X, Gurman noted that Apple has also been working on an AI pendant. This device will have a camera and could hang around the neck or attach to clothing. The columnist reported that development has been postponed, but if it works, it could give Siri more \"visual data\" to process. Apple has also been working on an AI pendant with a camera, though that project has been postponed. The device was conceived as something users could wear as a...",
    "product": "AI pendant",
    "summary": "Apple has been developing an AI pendant with a camera, though the project has been postponed.",
    "planning": true,
    "confidence": 0.8,
    "product_data": {
      "name": "AI pendant",
      "full_text": "an AI pendant with a camera",
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    },
    "product_tags": [
      "general_technology",
      "future_tech",
      "mobile"
    ],
    "published_at": "2026-09-25T07:38:50Z",
    "article_sentence": "Apple has also been working on an AI pendant with a camera, though that project has been postponed."
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