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AppleTraffic snapshot

apple.com received 582M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 2.2% (~12,216,959 visits). Top: chatgpt.com (84%), gemini.google.com (5%), perplexity.ai (4%), chat.deepseek.com (0%), copilot.microsoft.com (0%), claude.ai (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
581,977,174
Month over month
+6.5%
3-month change
+7.6%
Global rank
71
Top country
US (36%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
49
Category rank
1
Change, 3 months
+7.6%
Change, month over month
+6.5%
Digital health score
74

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/consumer_electronics
Mail visits
9,893,612
Traffic band
Dominant
Direct visits
223,479,235
Search visits
217,659,463
Small website
No
Snapshot date
Jul 1, 2026
Social visits
38,992,471
Website title
Legal - Data & Privacy - Apple
Brand strength
Moderate
Referral visits
69,255,284
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.2% (~12,216,959 visits). Top: chatgpt.com (84%), gemini.google.com (5%), perplexity.ai (4%), chat.deepseek.com (0%), copilot.microsoft.com (0%), claude.ai (0%), grok.com (0%).
Geo concentration
Moderately concentrated
Consecutive months
3
Brand keyword ratio
4/5
Website description
Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 74: Engagement 51/100 (25%), Volume 100/100 (20%), Brand 77/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 22/100 (10%).
Social traffic detail
Moderate social traffic at 7% of total visits (~38,992,471 visits).
Engagement quality score
51

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/13ccf055-d91a-4ef1-9996-9a9bc53cf719 returns this record as JSON. POST /v1/companies/enrich returns every signal for apple.com.

{
  "signal_id": "13ccf055-d91a-4ef1-9996-9a9bc53cf719",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:52:49.994+00:00",
  "company": {
    "name": "Apple",
    "domain": "apple.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "apple.com received 582M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 541095370,
      "2026-06-01": 546201271,
      "2026-07-01": 581977174
    },
    "category": "computers_electronics_and_technology/consumer_electronics",
    "relevance": 26.2,
    "ai_traffic": {
      "top_prompts": [
        "What are the key features and technical specifications to compare when choosing a high-end smartphone released this year?",
        "How can I transfer all data, apps, and settings from an old smartphone to a new one with minimal downtime and without using third-party tools?",
        "Which troubleshooting steps should I follow if a recent smartphone update causes battery drain and connectivity issues?"
      ],
      "total_visits": 12216959,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 83.68
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 4.755
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 4.13
        },
        {
          "name": "chat.deepseek.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "claude.ai",
          "rank": 6,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.022
    },
    "engagement": {
      "bounce_rate": 0.526,
      "pages_per_visit": 3.318,
      "avg_visit_duration_seconds": 144
    },
    "global_rank": 71,
    "mail_visits": 9893612,
    "country_rank": 49,
    "top_keywords": [
      {
        "cpc": 0.38,
        "name": "apple",
        "volume": 6737000,
        "estimated_value": 7590290
      },
      {
        "cpc": 0.94,
        "name": "apple tv",
        "volume": 3702320,
        "estimated_value": 5261310
      },
      {
        "cpc": 0.8,
        "name": "apple music",
        "volume": 1811520,
        "estimated_value": 2318650
      },
      {
        "cpc": 0.55,
        "name": "iphone 17",
        "volume": 2563710,
        "estimated_value": 1974380
      },
      {
        "cpc": 0.32,
        "name": "apple store",
        "volume": 1148670,
        "estimated_value": 1633810
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 223479235,
    "search_visits": 217659463,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 38992471,
    "top_countries": {
      "CA": 0.035,
      "GB": 0.043,
      "IN": 0.049,
      "JP": 0.04,
      "US": 0.362
    },
    "website_title": "Legal - Data & Privacy - Apple",
    "brand_strength": "moderate",
    "change_3mo_pct": 7.6,
    "change_mom_pct": 6.5,
    "referral_visits": 69255284,
    "traffic_sources": {
      "mail": 0.017,
      "paid": 0,
      "direct": 0.384,
      "search": 0.374,
      "social": 0.067,
      "referral": 0.119
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.2% (~12,216,959 visits). Top: chatgpt.com (84%), gemini.google.com (5%), perplexity.ai (4%), chat.deepseek.com (0%), copilot.microsoft.com (0%), claude.ai (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 74: Engagement 51/100 (25%), Volume 100/100 (20%), Brand 77/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 22/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~38,992,471 visits).",
    "engagement_quality_score": 51,
    "geo_concentration_detail": "Moderately concentrated traffic: US (36%), IN (5%), GB (4%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~69,255,284 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (51/100) with 53% bounce rate, 3.3 pages per visit, and 144-second average duration."
  }
}

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