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AppLovin10-K: Divestiture

AppLovin completed the sale of its Apps business on June 30, 2025

Read at SEC EDGAR

What happened

The company has divested its first-party apps business to focus exclusively on its core advertising technology solutions. This strategic shift frees up capital and resources for investment in their core platforms like Axon AI and Wurl, signaling a potential for new technology evaluations.

Source

SEC EDGARFeb 19, 2026

Annual report (Form 10-K)

AppLovin 10-K for FY2025

Filing excerpt

On June 30, 2025, we completed the sale of our Apps business.

sec.gov/Archives/edgar/data/1751008/000175100826000010/app-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Divestiture

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 19, 2026

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The full record

From the Signal API record

Details

CIK
1751008
Accession number
0001751008-26-000010
Timeframe
Current year
Filing year
2026
Why it matters
Carve-out support needed
Signal category
Strategic

Extraction

Confidence
High
Relevance
90%
Sentiment
Neutral
Detected
Feb 24, 2026
signal_type
sec-10k
signal_subtype
divestiture

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/72617027-bebf-4cef-b3dd-d9a56d0e47db returns this record as JSON. POST /v1/companies/enrich returns every signal for applovin.com.

{
  "signal_id": "72617027-bebf-4cef-b3dd-d9a56d0e47db",
  "signal_type": "sec-10k",
  "signal_subtype": "divestiture",
  "detected_at": "2026-02-24T09:18:20.026+00:00",
  "company": {
    "name": "AppLovin",
    "domain": "applovin.com"
  },
  "data": {
    "detail": "The company has divested its first-party apps business to focus exclusively on its core advertising technology solutions. This strategic shift frees up capital and resources for investment in their core platforms like Axon AI and Wurl, signaling a potential for new technology evaluations.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "AppLovin completed the sale of its Apps business on June 30, 2025",
    "excerpts": "On June 30, 2025, we completed the sale of our Apps business.",
    "relevance": 0.9,
    "sentiment": "neutral",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1751008/000175100826000010/app-20251231.htm",
    "filing_date": "2026-02-19",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Carve-out support needed",
    "signal_category": "strategic"
  }
}

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