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AppLovin10-K: Competitor named

AppLovin names Meta, Google, Amazon, and Unity Software as key competitors

What happened

AppLovin operates in a highly competitive advertising ecosystem and directly competes with major technology players for advertising spend. This intense competitive pressure creates a need for solutions that can provide a differentiated advantage in performance, efficiency, and analytics.

Source

SEC EDGARFeb 19, 2026

Annual report (Form 10-K)

AppLovin 10-K for FY2025

Filing excerpt

Such advertising companies vary in size and include Meta, Google, Amazon, and Unity Software, as well as various private companies, several of which are also our partners and clients.

sec.gov/Archives/edgar/data/1751008/000175100826000010/app-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Competitor named

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 19, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Details

CIK
1751008
Accession number
0001751008-26-000010
Filing year
2026
Why it matters
Competitive intelligence
Signal category
Market

Topics and mentions

Competitors

  • Meta
  • Google
  • Amazon
  • Unity Software

Extraction

Confidence
High
Relevance
90%
Sentiment
Negative
Detected
Feb 24, 2026
signal_type
sec-10k
signal_subtype
competitorNamed

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8626c600-eac5-44f2-b0f1-03610de31df6 returns this record as JSON. POST /v1/companies/enrich returns every signal for applovin.com.

{
  "signal_id": "8626c600-eac5-44f2-b0f1-03610de31df6",
  "signal_type": "sec-10k",
  "signal_subtype": "competitorNamed",
  "detected_at": "2026-02-24T09:18:20.026+00:00",
  "company": {
    "name": "AppLovin",
    "domain": "applovin.com"
  },
  "data": {
    "detail": "AppLovin operates in a highly competitive advertising ecosystem and directly competes with major technology players for advertising spend. This intense competitive pressure creates a need for solutions that can provide a differentiated advantage in performance, efficiency, and analytics.",
    "summary": "AppLovin names Meta, Google, Amazon, and Unity Software as key competitors",
    "excerpts": "Such advertising companies vary in size and include Meta, Google, Amazon, and Unity Software, as well as various private companies, several of which are also our partners and clients.",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1751008/000175100826000010/app-20251231.htm",
    "filing_date": "2026-02-19",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Competitive intelligence",
    "signal_category": "market",
    "competitors_mentioned": [
      "Meta",
      "Google",
      "Amazon",
      "Unity Software"
    ]
  }
}

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